by Alessio Sciurpa
Intresting ambient for this Friends of the Earth campaign, by JWT Hong Kong. The image of the back of a car is printed on the lid, with the straw in place of the exhaust pipe. Two strengths point of the campaign that making it particularly effective: first is that for the collective (wrongly), the most immediate image of "Pollution" are discharges of cars; second is the direct relationship (sorry the word games) between imaginary ambient and real ambient. Infact the lid is ditributed by road-side food stalls. When consumers drink from this cup on the streets, it would be like they were inhaling toxic emissions directly from the vehicle. “Pollution is closer than you think”.
Intresting ambient for this Friends of the Earth campaign, by JWT Hong Kong. The image of the back of a car is printed on the lid, with the straw in place of the exhaust pipe. Two strengths point of the campaign that making it particularly effective: first is that for the collective (wrongly), the most immediate image of "Pollution" are discharges of cars; second is the direct relationship (sorry the word games) between imaginary ambient and real ambient. Infact the lid is ditributed by road-side food stalls. When consumers drink from this cup on the streets, it would be like they were inhaling toxic emissions directly from the vehicle. “Pollution is closer than you think”.
No comments:
Post a Comment