Join "M'illumino di meno”!

by Alessio Sciurpa

Also this year AICA join M'illumino di meno, the great day of international action in the name of saving energy, promoted by the radio transmission Caterpillar by Radio Due, already awarded of the AICA Prize "Communicating with the citizens improves the environment" in 2005, for the interest shown towards cultural issues related to the Kyoto Protocol and the effectiveness of the popular language radio.

Accession symbolic that shut off the lights of the AICA’s office at the 18 of February 13 and accession concrete, contributing through this special newsletter to disseminate the initiative to contact over 12,000 subscribers, and on the home page of www.assaica.org.

From the blog you can download the song that Frankie HI NRG has composed for the occasion and show in detail all the initiatives put forward by those who have enrolled.

What are you waiting for? Join “M'illumino di meno”!

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Recycling and design of Rilegno

by Alessio Sciurpa

Were over a thousand subscribers to the second edition of the international contest “Legno d’Ingegno”, organized by Rilegno - national consortium for the collection of waste from packaging wood. Architects, designers, students from around the world have responded to the Rilegno, seek proposals for items of furniture to be made of wood recycled or recovered. Extremely significant and diverse participation from abroad, with members from USA, Argentina, Chile, Colombia, Thailand, Korea, and from many European countries: a dozen from Spain, but also from Lithuania, Finland, Netherlands, Portugal, Germany, Austria, Switzerland.

It thus confirms the strong interest in the contest designed in 2007 by Rilegno (the National Consortium that coordinates and promotes the collection, recovery and recycling of wood waste within the system Conai - National Packaging Consortium).

In March and April, the panel comprising representatives of Rilegno and a panel of architects, designers, technicians and experts in industrial production, will assess the projects according to the criteria of originality, reproducibility on an industrial scale, environmental characteristics and processes workmanship.
The award ceremony will take place during the 2009 edition of International Design Week, scheduled April 22-27 in Milan.

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Google PowerMeter at the starting tape

by Francesco Rasero

“If you cannot measure it, you cannot improve it”: Google has adopted as its slogan this sentence by Lord Kelvin, referring it to our individual energy usage, to launch its new project PowerMeter, a future tool for iGoogle that will allow to measure in (almost) real time the consumption of each single user.

“Our lack of knowledge about our own energy usage is a huge problem, but also a huge opportunity for us all to save money and fight global warming by reducing our power usage –is the remark launched on the web by the famous search engine- So we’re studying tools to allow everyone to make smarter energy choices: the first one is called Google PowerMeter, which will show consumers their electricity consumption in near real-time in a secure iGoogle Gadget. We think that this tool will offer more useful and actionable feedback than complicated monthly paper bills that provide little detail on consumption or how to save energy”.

The tool can be used in three ways: “Analyze”, to seehow you use energy; “Save”, to reduce your energy bills and carbon footprint by making smart decisions about your energy use; “Share”, to compare friends’ and neighbors’ usage, striking up a little friendly competition.

Google PowerMeter, at the moment still in prototype, is being personally tested by a number of Google employees. A beta release is expected soon. More...

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AICA Prize 2008

by Alessio Sciurpa

Was held Friday evening at the Center "G. Arpino, the fifth edition of AICA Prize "Communicating with citizens improves the environment", in collaboration with the City of Bra, Cinemambiente, CONAI, E.R.I.C.A. Soc. coop. and Banco Azzoaglio.

This year's event was dedicated to communicate the environment on television: the prize was awarded to DISCOVERY CHANNEL for the new television program Discovery Green: the Director of Cinemambiente - Environmental Film Festival, has handed Barbara Ferrieri, PR Manager, DISCOVERY CHANNEL.

The Special Prize "Communicating the Kyoto Protocol" has been assigned to PIEMONTE REGION for the "Uniamo le Energie" campaign: Luca Brivio, Communication Manager at CONAI, has delivered the prize to Assessor Sibille representing the Piemonte Region.

This year was also awarded a "SPECIAL PRIZE FOR CAREER" to
Prof. GIOVANNI CESAREO - Member of Scientific Committee of AICA and an expert in television communication.

On the website of the association the photo gallery of the award ceremony. More...

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