Ikea, Coop and Leroy Merlin: Neapolitans meet "Sballati e Compost-i!"

by Annalisa Tancredi

It was a week full of meetings and best practices that promoted by Anea on the occasion of the European Week for Waste Reduction. Within the project "Sballati e Compost-i!" (no-packed and composting) and in collaboration with major brands of supermarket chains such as Ikea, Leroy Merlin and UniCoop Tirreno, free seminars and information points were promoted to raise citizens on choosing products with reduced or reusable packaging.

Launched on November 2011 by Anea (Neapolitan Energy Agency) and the City of Naples, "Sballati e Compost-i!" project aims to reduce the amount of waste (about 35% of the total) and the organic fraction (40% of the total) in the waste, and promote the use of products such as detergents and food on tap (cereals, pasta, rice and vegetables bulk, etc.). composters, cloth diapers, bedding ecological. “Sballati e Compost-i! is a project we are developing in collaboration with partners such as Confcommercio, Confesercenti, Federconsumatori, Legambiente and WWF - said Michele Macaluso, Anea director - The objective is to facilitate citizens in finding and identifying no-packaging products. The campaign, in fact, is having great success with 160 stores joined and 90 unpacked products distributed ".

Thanks their know-how and in collaboration with GDO brands, in occasion of SERR were organized several events involving many Neapolitan citizens.

- for 4 days the Neapolitans companies joining the project, took part of "Infopoint Ecospesa" at COOP in via Arenaccia, providing all information requested by the hundreds of visitors about the characteristics of sustainability of no packed products;
- during 3 free seminars on "How to Make Home Composting" at the IKEA and Leroy Merlin, trainers have explained all the steps necessary to practice composting in private homes and in condominiums to reduce the organic waste fraction.

Finally, during the press conference on Thursday, 15th November, the Anea and the City of Naples, announced the launch of a subsidy for the purchase of compost, to benefit Neapolitans citizenship and condominiums have a garden. The aim is to entrench even more the culture of integrated waste cycle and encourage the adoption of measures that benefit not only to the individual but all the community.