by Silvia Musso
The 7th edition of AICA Prize has been held during the last evening of Cinemambiente (Environmentl Film Festival), yesterday 6th June, in Turin. In front of a wide and heterogeneous public, Gaetano Capizzi, director of Cinemambiente, invited Roberto Cavallo, president of AICA, to introduce the Prize and its winners.
Also this year, the categories were three. For “Communicating with citizens, improves the environment”, dedicated to the issue of biodiversity, the Terra Madre Movement, founded by Carlin Petrini, was awarded. Big mediatic event, Terra Madre is able to communicate the value of biodiversity at all levels: scientific, environmental and cultural.
Eric Vassallo of Piedmont Slow Food, taking the Prize, claimed: Terra Madre is an effective movement, not just an event linked to a precise period of the year. Farmers and people who belong to this network, daily dedicate themselves to the cure of their cultivations and biodiversity to give next generations an entire environmental heritage.
The Prize for the category “Communicating the Kyoto Protocol” was given to Andy Hobsbawm, founder with Naresh Ramchandani of the “Do the Green Thing” community, aimed to spread useful suggestions to raise awareness not only among citizens, but also governments and businesses to make green choices. Hobsbawm participeted to the awarding ceremony in videoconference. Glad for the Prize, he stressed that the diffusion of green messages must be creative and must use different channels and languages. Environmental communication must be sexi to attract as many people as possible in order that living in a sustainable way wouldn’t seen as an obligation, but becomes a deep desire.
The skype connection, tool that with the distances drops up the CO2 emissions, that had success during the last edition, has been repeated again.
The third Prize to Career, dedicated to Beppe Comin, an Italian expert of environmental communication in Italy, was won by Enzo Bianchi. The prior of the Monastic Communinity of Bose, whose books and articles are together an expression of love for environment and an advise to respect the Earth's products, was unable to participate for a previous committment. Anyway he gave his availability to organise another encounter, that will be a wonderful occasion to reflect on the relation between religion and the respect for the environment.
No comments:
Post a Comment