Extend to 31st of October the deadline for the application forms to join the EWWR 2012

by Francesca Morra


The European Week for Waste Reduction is proceeding at full speed and just the impetus of public’s will, led the Italian organizers (Aica and the Italian Organizing committee) to extend to 31st of October the deadline for the application forms to join the EWWR 2012. The fourth edition of the week has the support of CONAI and CIC for the Italian coordination.

The goal is to achieve and, why not, overcome, more than 960 actions counted last year in Italy. From this point of view, the organizers are very positive and they expect the boom of the arrival of membership cards around November, 1st, in a perfect Italian-style. Participating in large number is important to spread what the "Week" wants to convey: “You can reduce waste, concretely and simply, by implementing daily measures" as stated in the last press release and as evidenced by Facebook.

This spirit of sharing objectives led to plan new common actions across Europe. This year the Organizing Committee will allow all who want to take part in the week, but do not know how, to make three common actions: NoTrash Mob, Freeze or "Build EWWR logo". To find out how to join, on the official website of the "Week" you can find explanations for each common action. "With these actions, we want to further immerse the audience," explain the Organizing Secretariat "also attracting the media."
New this year is the establishment of national awards. In fact, for each category will be awarded a Project Developer. They have to show that they have achieved the objectives of the "Week" in visibility and communicational aspects, in originality, quality of content and focus on waste prevention; reproducibility of the action and follow-up terms of long-term impact. The award ceremony will take place with the support of Sartori Ambiente, Edizioni Ambiente, Ecostore and General Beverage. Also this year, with the collaboration of Evvivanoè art exhibitions of Cherasco (Cuneo), the winners receive a handwork created specifically for the awards.

All those who want to keep themselves connected about the European Week for Waste Reduction developments can visit the official website and the Facebook page, with the linked event. Few days remaining before the new deadline for joining the European Week for Waste Reduction. The Secretariat (serr@assaica.org) is ready to enlist anyone who wants to join in, associations, organizations, administrations, schools, corporations etc. Participation is open to all those who spread the waste reduction goal as the new war on waste. We therefore expect a lot of action along with original and effective communication campaigns which will provide news in future articles.