by Eleonora Anello
Stop to serious faces. No commemorative intents. Stamps are now at the service of environmental communication. In the digital age in which virtual messages proliferate, TNT International, clearly going against, through its Dutch division, commissioned the study of graphic design De Designpolitie, 10 stamps on the theme of environment protection.
This special edition of stamps with a simple and clean graphics suggests some approach to be taken to support the environment and in 2008 the project won the prestigious' Best of the Best ' Red Dot Award.
Few colours, the slogan "Think green, act green" convey a clear and concise message. So, even on a tiny piece of paper, the messages in support of environment become effective communication. A friendly way to communicate and educate through a tax that is used to escape the ordinary correspondence.
Essential and persuasive. Convey a message that will travel from hand to hand, from city to city, from nation to nation, therefore, in this case, also become a means of trans-national communication.
With this choice, Tnt decided to leave a generalist communication, to address a specific and penetrating to a small, but well-defined target, which are not only receivers of letters or postcards, but also and especially lover of philately.
Without erasing the historical and cultural value that the stamp is, the project adds to this legacy new experiences, giving levels of performance and creative new symbolic values. The stamp itself was born as a vital tool for communication and continues today, to convey the communicative demands of his time.
Hurry up, strong collectors are already disputing them!
No comments:
Post a Comment