by Alessio SciurpaAt the 56th edition of the International Advertising Festival in Cannes two green campaigns have been awarded the Cyber Lions in Interactive Campaigns and Other Interactive Digital Media categories.
In the first category one of the most original campaign of the year, Ther best job in the World, which consisted of a competition to win the job of a beautiful island caretaker on the Great Barrier Reef. Original and provocative campaign of the Australian tourism office: 70 thousand euros in six months, to settle on the island of Hamilton, in a house among the palm trees and feed the turtles, observed cetaceans that cross off, check mail and keep a blog with relevant photos, to be updated only once a week. A real torture!
In the second category the prize was awarded to the project “Eco:Drive” in which Fiat has been able to extend the concept of environmental responsibility even to the way you drive your car. Through a beta release software (downloaded from www.fiat.com/ecodrive ) and open to improvements resulting from user feedback, building interaction and community around the campaign. The software Eco: Drive collects all necessary information relating to the vehicle efficiency through the USB port of the system Blue & Me on a pendrive. Once inserted into a computer, the system presents detailed environmental performance of cars, including each trip CO2 emission level, analyzing the driving style and will give advice on how to change it encouraging to improve its environmental impact. If you must use your car, try to do it efficiently!
In the first category one of the most original campaign of the year, Ther best job in the World, which consisted of a competition to win the job of a beautiful island caretaker on the Great Barrier Reef. Original and provocative campaign of the Australian tourism office: 70 thousand euros in six months, to settle on the island of Hamilton, in a house among the palm trees and feed the turtles, observed cetaceans that cross off, check mail and keep a blog with relevant photos, to be updated only once a week. A real torture!
In the second category the prize was awarded to the project “Eco:Drive” in which Fiat has been able to extend the concept of environmental responsibility even to the way you drive your car. Through a beta release software (downloaded from www.fiat.com/ecodrive ) and open to improvements resulting from user feedback, building interaction and community around the campaign. The software Eco: Drive collects all necessary information relating to the vehicle efficiency through the USB port of the system Blue & Me on a pendrive. Once inserted into a computer, the system presents detailed environmental performance of cars, including each trip CO2 emission level, analyzing the driving style and will give advice on how to change it encouraging to improve its environmental impact. If you must use your car, try to do it efficiently!
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