Wednesday, July 15, 2009

Watermap: drink better, drink from the fountain

by Eleonora Anello

Source water ti drink for free? Now is online Watermap a mao of fountains where you can make a full of drinking water in Rome.

An instrument printed on recycled paper to help citizens to produce less plastic waste and to reduce environmental pollution. After "L'acqua del Sindaco" ("The water of the Mayor”), of the Venetian Mayor Cacciari with a campaign that has won the pages of the New York Times, is also active on the center of Italy. The project is sponsored by Municipality of Rome, by the Presidency of the Council of the Region of Lazio and the Province of Rome.

The consumption of bottled mineral water has long been a controversial topic. And we know that the producers are already moving to meet a conscious and green consumer.
That the two waters are by definition legal and decidedly different composition, is a subject that has been widely debated, and dusted.
That water flowing from fountains, does not need a box, to use resources to be extracted, bottled and transported (often thousands of kilometres from the source where flows) is also widely debated, and dusted.
This remains to be clarified to say that Watermap addressing not only its citizens but also to the large number of tourists that Rome receives each day, offering information on museums, archaeological sites and attractions in multiple languages, becoming a vehicle of culture and communication at the same environmental.

The map will be distributed free at points of strategic territory as airports, train stations, subways, hotels. The campaign does not underestimate the new technology: the guide will be downloaded directly from the Web, available on Google Maps, and soon as a tool for iPhone. Also online you can see the video and join a small but active community on Facebook. The project aims to help reduce environmental pollution produced each day from polyethylene terephthalate (PET) used for mineral water bottle, a business that only in Italy generates more than 200 thousand tons of plastic, raising awareness among people to use water resources that are offered free by the Administration.

No comments:

Post a Comment