Motorola launches eco-friendly mobile phone

by Alessio Sciurpa

Motorola has unveiled a new eco-friendly mobile phone, The Moto W233 Renew, which it claims is carbon neutral and made out of recycled materials.

Not only is the plastic housing of Renew made from plastics comprised of recycled water bottles and 100 percent recyclable, but it is also the world’s first carbon neutral phone.Through an alliance with Carbonfund.org, Motorola offsets the carbon dioxide required to manufacture, distribute and operate the phone through investments in renewable energy sources and reforestation. The phone has earned Carbonfund.org’s CarbonFree® Product Certification after an extensive product life-cycle assessment.

When designing the packaging, Motorola was able to reduce its size by 22 percent and the box and all of the materials inside are printed on 100 percent post-consumer recycled paper. In addition, a postage-paid recycling envelope in box makes it easy to return your previous mobile phone for recycling at no cost. Although there goes never tire recall that the best waste, including electronic, is that there is not, then the mobile phone market more environmentally friendly on the market, is that you are using, whether it is still working.

Two things to denote:
- first of all, if the example were taken from other producers, the segment of so-called "eco-friendly mobile phone" would open a new slice of the market in communication, as operators and manufacturers of mobile phones among the largest advertisers in the world;

- second, that this first model intended by the manufacturer is quite essential in the technological content, which could attract only a niche of consumers, but if the experiment works, the competition could develop arguments and features on green (low environmental impact, reduced packaging, accessories produced with the same philosophy and green interactive) and not only on the technical characteristics that will surely implemented to embrace a more diverse and extensive public.

The Moto W233 Renew will initially be available to US customers. More...

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How to play with the waste

by Alessio Sciurpa

Street Academy, the creative factory of Tim Tribù which is responsible for Street Art, after the first two projects dedicated to visual arts, is dedicated to recycling and the street sound with "Come Suona il Caos", the virtual laboratory to explore the sounds that we can recover with unthinkable materials.

There are distinguished precursors in this field as the Americans Stomp, Australians Tap Dogs, Koreans Cookin and Vegetable Orchestra too.

The communication strategy is simple, but organized and attractive. We start from the TV spot from Tim tribù went on air on major media, guys who play, fun and much rhythm.

This is the idea behind "Come Suona il Caos", rhythm, involvement and passion for discovery. The Master of BungtBangt Capone, a master of street sound, is to guide and teach his virtual students how to build and playing their instruments produced by recycling objects in the real urban and industrial as cans, lids, plastic bags and so on, transforming at the sound of percussion, in music (and choreography) from the overwhelming rhythm. Classes take place through videos uploaded to the web each week. Many strengths of the campaign:

- The choice to treat two themes particularly felt by the target such as ecology and music;

- Interactivity: to the weekly video lessons, users/students can respond with personal videos on time and invariably commented by M° Capone, the choice of the video channel seems a winner strategy that one of the video, the “padella-chitarra”, last January 21 has earned the home page of youtube Italy;

- The use of a very communicative suitable to the spirit of the project, full of slang expressions and especially the use of neologisms, appealing and creative, in order to define the tools created by Capone and users, such as: scatolophon, lattam, cazzuoton.

- Link the project to a contest that will bring it out of the virtual laboratory, with a final event where the authors of the best creations will be actors in a workshop and a concert with the M ° Capone.

The laboratory is obviously linked with all the most popular social network of the moment.

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GlobCover, a global look on climate change

by Alessio Sciurpa

The European Space Agency has made public “GlobCover”, the satellite map of the earth downloadable online, through a resolution 10 times greater than any other satellite map land available so far.

The map was produced with data collected between the end of 2004 and summer of 2006 from satellite “Envisat" accompanied by a legend developed using the United Nation Food and Agriculture Organisation’s (FAO) Land Cover Classification System (LCCS).

A useful tool for many applications, including modelling climate change impacts, conserving biodiversity and managing natural resources. More...

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