How to play with the waste

by Alessio Sciurpa

Street Academy, the creative factory of Tim Tribù which is responsible for Street Art, after the first two projects dedicated to visual arts, is dedicated to recycling and the street sound with "Come Suona il Caos", the virtual laboratory to explore the sounds that we can recover with unthinkable materials.

There are distinguished precursors in this field as the Americans Stomp, Australians Tap Dogs, Koreans Cookin and Vegetable Orchestra too.

The communication strategy is simple, but organized and attractive. We start from the TV spot from Tim tribù went on air on major media, guys who play, fun and much rhythm.

This is the idea behind "Come Suona il Caos", rhythm, involvement and passion for discovery. The Master of BungtBangt Capone, a master of street sound, is to guide and teach his virtual students how to build and playing their instruments produced by recycling objects in the real urban and industrial as cans, lids, plastic bags and so on, transforming at the sound of percussion, in music (and choreography) from the overwhelming rhythm. Classes take place through videos uploaded to the web each week. Many strengths of the campaign:

- The choice to treat two themes particularly felt by the target such as ecology and music;

- Interactivity: to the weekly video lessons, users/students can respond with personal videos on time and invariably commented by M° Capone, the choice of the video channel seems a winner strategy that one of the video, the “padella-chitarra”, last January 21 has earned the home page of youtube Italy;

- The use of a very communicative suitable to the spirit of the project, full of slang expressions and especially the use of neologisms, appealing and creative, in order to define the tools created by Capone and users, such as: scatolophon, lattam, cazzuoton.

- Link the project to a contest that will bring it out of the virtual laboratory, with a final event where the authors of the best creations will be actors in a workshop and a concert with the M ° Capone.

The laboratory is obviously linked with all the most popular social network of the moment.