Alternative energies for the use and the consumption of all

by Annalisa Audino

Anter is the first Italian association about alternative resources that tries to communicate ecothemes to citiziens. It has 47.000 Italian members and its committees are composed by very important specialists and economists. The association has a lot of projects: the last but not the least are the magazine Eco-design and the Anter Park, a place to play and learn about energy for children and families. We’ve talked with the President of the association, Alessandro Cecchi Paone.

Anter has founded a new magazine, Eco-design. You are the director. What is Eco-design and what it wants?
«The most important intent is helping to create more information about green economy. In the past there were tecnichal magazines, very difficult to understand for people. We want to communicate in a simple way, to talk to people about alternative energies and eco-cultural themes. Eco-design is a magazine that has a very beautiful graphic and beautiful images, taking care to communicate in a responsible, respectable and simple language».

Young people and children have an important role in the ecological policy. In education it’s very famous the way to learn things playing. And Anter seems to use this policy with the new park. ANTER PARK is a little Disney structured in an ecologichal way. What’s about the project?
«It’s a ludic-didactic project. We want that new generations learn environmental changements in a funny way. So we try to teach them not only with tradizional lessons, but also with experiments, plays and other programs. They have to improve with the tecnologichal and ecologichal revolution. Anter Park is a very little city, that products its Energy and it’ll be built near the town of Prato. For now it’s only a prototype».

The role of teachers, educators and parents is foundamental. And, for you, what is the role of television and Internet?
«Internet and television have now an important role and in future they’ll have a more and more important role. Information’ll arrive more and more by this two media and they are very linked each other. We have to concentrate on Internet and tv to give more information and to arrive to more young people and adults».

How can you educate adults? It’s enough a Day as “M’illumino di meno” or the Energy Day of Pesaro?
«I think that we have to be very careful with adults. We don’t have to send pauperistic or depressive messages. Adults had a different youth and different way to talk about energies. We have to send messages about new productions and new energies. We have to talk about a better energy than that a economized energy».

How is today ecological information?
«I’m very happy about ecological information. There are a lot of new messages and a lot of new voices (organizations, associations, committees, etc) about the topic. Divulgation and diversification can help our society. Sure, in Italy we are a little in late, but finally, we are improving wellness and ecosustainability. And this is very good!».