by Valeria Rocca
An itinerant eco-van across the squares of some Tuscany towns: the AcchiappaRifiuti is the new service sponsored by CIS (Urbaine Services), in collaboration with the municipalities of Quaratta, Agliana Montale and that will help citizens to rightly collect and dispose the most difficult kind of waste.
After a couple of months from the starting up service, we met Tesi Graziano, responsible of Territorial Services Company CIS, who answered to some questions.
Could you, briefly, explain the operation of AcchiappaRifiuti and objectives you want to achieve with this new service?
«The AcchiappaRifiuti was born from the experience that CIS has leaded over the years with Maciste, the ecological platform for the waste collection . This is an eco-van touring that stands, every two weeks, close to the squares of the market street of the three municipalities served by our company (Agliana, Montale e Quarrata).The AcchiappaRifiuti collect those little household waste that we can’t, nor should, be deposited in road bins, such as small appliances, kitchen vegetable oil, expired medicines, lamps, etc. .. With this service Cis seeks to promote recycling, but also raise awareness and help citizens in the delivery of certain types of waste and recycling. A further objective, important for the company, is the availability of our staff who is in contact with the citizens providing a kind of "information point"».
What communication strategy CIS adopted to explain and to introduce the service AcchiappaRifiuti?
«Our company has used the mass media channels such as print and television, and organized a communication campaign based on the dissemination of press releases and distribution of brochures over the use of IT media (websites of the concerned municipal )». Are you satisfied with the results obtained through the planned communication campaign? «We are pleased with the results, because the initiative is quite well known by citizens, despite being active for only two months. Anyway The communication campaigns is not over, but it is continually renewed by the presence on the territory of the AcchiappaRifiuti».
After a couple of months what is the budget for the new service dedicated to the citizens? Were the objectives achieved?
«About achieving the objectives, we believe that it is too early, after only two months after the activation because the first "step" of verification will be on next June. But, surely, we can say the results are positives, looking for example the number people involved over the expectations and the significant amounts of vegetable oil and small appliances, and other quantities of materials to conferred AcchiappaRifiuti, such as paints, toners, batteries, expired medicines. Positive results also with respect to the assessment of consumer acceptance».
The new initiative is part of several new initiatives taken by the Consortium forInter-Services.
These include the restyling of the website, the implementation of the relevant part of the forms, the survey of customer satisfaction and the opportunity to interact directly from the web with the company for the management of certain on-line practices.
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