by Irene Gozzelino
She writes on her own website that she´s feeling especially persuasive. She is ironic about the daily life of the citizens, made of walks with dogs, cigarette´s butts and garbage. She´s funny and she dresses only orange.
We´re presenting you the garbage disposal services of Berlin, managed by the biggest firm in Europe in this sector.
The firm is called BSR, an acronym that means “Berliner Stadtreinigung”, simply “cleaning of the city of Berlin”, and it was founded in 1951. Apart from an efficiency guarantee from 6000 employees and from 2000 vehicles for the waste collection, the BSR is remarkable for her communication capacity.
Every year the streets of the German´s capital are invaded of a new and funny advertising campaign about waste collection, street cleaning and garbage collection, that changes with the season. The cold colors of ice and snow mark the winter, more warm colors recall the summer´s sun.
The colors are changing but not the objective: to change our own bad cultural and emotional background about garbage and who collects it.
As you can see in our Facebook gallery, the garbage collector is represented like a familiar person: he takes care of the city (the home of all) taking away the garbage exactly like we do at home (the slogan is: “like at home...only more”).
In another image we´re seeing The Big Kathrine, an enormous child, that is dominating the city like a giant: she´s so big ´cause all the children, learning from an early age, can give a big contribution to clean the city, now and in the future.
Then the advertising images are genial that invite to throw away the organic rest in the appropriate baskets: most famous classical paintings are deprive of fruits and vegetables ´cause “old vegetables belong to the compost´s basket”.
Finally, we need to mention the trashcans on the street; they have an intelligent structure with an hole only for cigarettes, and are always provided with funny slogans like “CO2´s collector” or “WOW WOW it´so amazing how you have collected the defections of your dog the right way!".
Thanks to this this strong advertising campaign, the just diligent citizens are made aware of the recycling collection. One result is, that every year 6000 tons of organic waste are produced and transformed into bio gas that is used by the vehicles of the street cleaning and garbage collection.
The color of the BSR is a harsh orange, and we must state, that in this case, orange has never been so green.
We´re presenting you the garbage disposal services of Berlin, managed by the biggest firm in Europe in this sector.
The firm is called BSR, an acronym that means “Berliner Stadtreinigung”, simply “cleaning of the city of Berlin”, and it was founded in 1951. Apart from an efficiency guarantee from 6000 employees and from 2000 vehicles for the waste collection, the BSR is remarkable for her communication capacity.
Every year the streets of the German´s capital are invaded of a new and funny advertising campaign about waste collection, street cleaning and garbage collection, that changes with the season. The cold colors of ice and snow mark the winter, more warm colors recall the summer´s sun.
The colors are changing but not the objective: to change our own bad cultural and emotional background about garbage and who collects it.
As you can see in our Facebook gallery, the garbage collector is represented like a familiar person: he takes care of the city (the home of all) taking away the garbage exactly like we do at home (the slogan is: “like at home...only more”).
In another image we´re seeing The Big Kathrine, an enormous child, that is dominating the city like a giant: she´s so big ´cause all the children, learning from an early age, can give a big contribution to clean the city, now and in the future.
Then the advertising images are genial that invite to throw away the organic rest in the appropriate baskets: most famous classical paintings are deprive of fruits and vegetables ´cause “old vegetables belong to the compost´s basket”.
Finally, we need to mention the trashcans on the street; they have an intelligent structure with an hole only for cigarettes, and are always provided with funny slogans like “CO2´s collector” or “WOW WOW it´so amazing how you have collected the defections of your dog the right way!".
Thanks to this this strong advertising campaign, the just diligent citizens are made aware of the recycling collection. One result is, that every year 6000 tons of organic waste are produced and transformed into bio gas that is used by the vehicles of the street cleaning and garbage collection.
The color of the BSR is a harsh orange, and we must state, that in this case, orange has never been so green.
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