A huge and ambitious communication project. On June 5, Province of Turin presented the new information campaign talking about waste and recycling: 2.300.000 citizens, more than 300 towns and 8 waste collection Consortia are involved.
Big numbers, as many as the informational materials and scheduled activities: 450.000 leaflets reporting good practices people have to follow, almost 20.000 posters, advertisements in the press, informational and awareness events towards local population, a dedicated website containing a great number of cues for personal consideration, a smartphone application helping individuals in the proper separation, videos explaining how different materials are recycled. Campaign’s testimonials are common citizens, living in 7 “best recyclers” towns of the province.
At the press conference, in the beautiful club named Blah Blah in Turin, the Provincial Councilor for Environment (Roberto Ronco), the president of ATO-R (Paolo Foietta), the CONAI’s officer (Luca Piatto) and the communication manager for COREPLA (Gianluca Bertazzoli) spoke.
Roberto Ronco, opening the conference, said that <<we need a new spring, not only a quantitative one, but also a qualitative one. The real goal of differentiation is the recycling of wastes and the collection quality is very important in this process>>. Paolo Foietta agrees and adds an important element: <<Without communication and awareness campaigns, wastes collection’s rates fall quickly>>.
Moreover, there was an Italian movie star as special guest. After presenting “Oceans”, a French movie he’s involved in, within XV° edition of CinemAmbiente, Neri Marcorè expressed his full agreement to this campaign message, hoping that other Italian regions follow the example, first of all Marche region, where he’s living now. <<Mankind is seriously compromising his ecosystem, so I fear that future generations will face big environmental problems. We can no longer be deaf to this message>> Marcorè, who installed in his apartment building a solar plant, praised about the new Territorial Coordination Plan of Turin Province, that regulates and restricts building activity on green areas.
At the end, Paolo Hutter, journalist and director of Eco dalle Città, announced the departure of Po-Tiki, a raft made by a great number of plastic bottles, in the afternoon. The raft will sail on the Po river from Moncalieri city to Turin; its aim is thinking on waste’s destiny, in particular on plastics, which is a critical material for our environment.
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