by Annalisa Tancredi
It's time to stop with the usual bills: for every 50 new customers who switch e-billing, will be planted a new tree in one of the 40 green areas in Emilia - Romagna.
This year, on framework of European Week for Waste Reduction, the multi-utility Hera has launched a communication campaign to promote switching e-billing associated with the planting of 2.000 trees in the served area. The aims is to create new green spaces to improve air quality, urban environment and to encourage the reduction of 200 tonne/year of CO2, savings 2 million sheets of paper.
The cities of Bologna, Modena, Ferrara, Ravenna, Forlì-Cesena and Rimini Have already taken part in the campaign and they will support the planting of 10 different kind of trees. Philip Bocchi, Hera Corporate Social Responsibility Director speak to us about campaign details.
On framework of the SERR, HERA Group launched the campaign to promote e-billing. People will profit by it both as customers and as citizens. Could you describe bennefits?
The benefits of switching to e-billing can be divided into three categories: environmental, social and on services. Environmental because the bill will allow on-line savings of over 2 million sheets of paper per year, preserving of natural resources and compensation of 240 tons of CO2, with the elimination of printing and delivery of bills and the planting of trees. The cost savings of the Hera Group will be invested in the cultivation of new trees and the development of urban green areas in order to create a tangible benefit to the citizen who regains social gathering places. Finally, the satisfaction of customers Hera is a consequence of a much more efficient, secure and available 24-24h service.
Among the means of communication used, there are social networking sites like Facebook and Pinterest. Why this choice?
In addition to traditional ads inside the traditional bill, website, newsletter and press conferences that we are promoting in all participating municipalities, we chose also to use social networks, especially Facebook and Pinterest: the first because through the mechanism of "Like” people can amplify dissemination effect, instead Pinterest is the perfect tool to give visibility of various kind of trees showing the idea of urban green areas.
What are the results and expected results?
The official campaign started on 6th November and the number of new members will be published regularly on the site www.alberi.gruppohera.it. To date, there are 23 city participating and together we hope to plant 2.000 trees in 40 green areas which n. 17 will be made by new while the remaining n. 23 will be expansion of green areas just existing. Among the new areas there are also bike paths and school gardens that increase the value of social action.
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