by Eleonora Anello
Twenty-two companies, fifty environmental communication campaigns in the challenge. Yesterday, the final day of Bica 2009 (International Biennial of Environmental Communication) sponsored by Federambiente, were awarded prizes for the best campaigns at the presence of Angelo Alessandri (chairman of Environment Committee of the Italian Chamber of Deputies), Fabio De Lillo, (Environmental Policies councillor – Municipality of Rome) and Daniele Fortini, president of Federambiente.
«For the “imaginative metaphor spirit” and for the clarity and effectiveness with which the message was given» the first prize was awarded to Acta SpA with the campaign “The right time to break the boxes" dedicated to the collection of paper, which aims to raise awareness on citizens and traders on when to deposit paper and cardboard waste into the appropriate boxes. The message passed through traditional channels (billboards, paper ads and radio adverts) and the distribution of gadgets, as a printed pencil box carrying ways and times of collection.
Two members of AICA are among the winners. In the category "Companies and collective subjects" the winner is GAIA Spa, with the "Il compost un respiro di sollievo per la nostra terra” campaign, aimed to raise awareness on using compost in agriculture. In the category "Company vehicles and equipment”, instead, rose on the top step of the podium Amiat Spa with the" “Metti in ordine i tuoi rifiuti: differenziare fa la differenza” campaign, designed for the Salone del Gusto 2008, which had a positive impact on reducing the environmental impact of the event and inform citizens, visitors and exhibitors about waste collection and recycling.
Other prizes were also awarded in these categories: "Advertising", "Schools’ World", "Involvement of Citizens" and "Internal Communication".
The winners and all the campaigns are available on the official site of BICA 2009
«For the “imaginative metaphor spirit” and for the clarity and effectiveness with which the message was given» the first prize was awarded to Acta SpA with the campaign “The right time to break the boxes" dedicated to the collection of paper, which aims to raise awareness on citizens and traders on when to deposit paper and cardboard waste into the appropriate boxes. The message passed through traditional channels (billboards, paper ads and radio adverts) and the distribution of gadgets, as a printed pencil box carrying ways and times of collection.
Two members of AICA are among the winners. In the category "Companies and collective subjects" the winner is GAIA Spa, with the "Il compost un respiro di sollievo per la nostra terra” campaign, aimed to raise awareness on using compost in agriculture. In the category "Company vehicles and equipment”, instead, rose on the top step of the podium Amiat Spa with the" “Metti in ordine i tuoi rifiuti: differenziare fa la differenza” campaign, designed for the Salone del Gusto 2008, which had a positive impact on reducing the environmental impact of the event and inform citizens, visitors and exhibitors about waste collection and recycling.
Other prizes were also awarded in these categories: "Advertising", "Schools’ World", "Involvement of Citizens" and "Internal Communication".
The winners and all the campaigns are available on the official site of BICA 2009
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