by Francesca Morra
We produce too much waste and of all types, but one of the most notable is plastic. It constitutes about 15% of the waste produced by an average Italian family although there are nearly 100 different types of plastics that can be differentiated in the same way. But above all we can reduce it down to 15 kg of plastic produced in less by adopting a number of simple tricks.
This is the main objective of the new initiative Meno Plastica: traguardo 15 kg in 7 mosse, which, together with two other initiatives, Mettila in rete and Sfida all'ultima Sporta, has been launched by Porta la Sporta at the door of the European Week for Waste Reduction - EWWR 2011 to be held in Europe 19 to 27 November 2011.
These three initiatives have been proposed to Italian local authorities through a capillary mailing. In addition, other actions can be taken by citizens themselves without external help such as drinking tap water or using the shopping bags instead of disposable bags every time of purchase. Other actions will require the intervention of production, retailers, neighborhood shops as well as appropriate legislation in order to make available to citizens more opportunities to purchase in an environmentally friendly way.
Silvia Ricci, from Porta la Sporta, explains the difficulty of making clear to manufacturers, and particularly to distributors, the need to change and renew the product range of eco-friendly products such as detergents, "on tap" or bulk food, but also states that great improvements can be achievied in this area: “We shouldn’t forget that the mass distribution can produce big changes in the world of production since it can influence the upstream production, by putting some stakes, and at the same time can raise awareness and support the consumer to deal with change”.
The campaign tries to involve all the actors that can contribute to solve the serious problem of excessive waste production, in particular of plastics. The campaign extends particularly through an active website www.portalasporta.it, where they are explained in detail all the initiatives launched in order to participate to the EWWR 2011 or simply to help reducing waste, an issue now as important as urgent.
This is the main objective of the new initiative Meno Plastica: traguardo 15 kg in 7 mosse, which, together with two other initiatives, Mettila in rete and Sfida all'ultima Sporta, has been launched by Porta la Sporta at the door of the European Week for Waste Reduction - EWWR 2011 to be held in Europe 19 to 27 November 2011.
These three initiatives have been proposed to Italian local authorities through a capillary mailing. In addition, other actions can be taken by citizens themselves without external help such as drinking tap water or using the shopping bags instead of disposable bags every time of purchase. Other actions will require the intervention of production, retailers, neighborhood shops as well as appropriate legislation in order to make available to citizens more opportunities to purchase in an environmentally friendly way.
Silvia Ricci, from Porta la Sporta, explains the difficulty of making clear to manufacturers, and particularly to distributors, the need to change and renew the product range of eco-friendly products such as detergents, "on tap" or bulk food, but also states that great improvements can be achievied in this area: “We shouldn’t forget that the mass distribution can produce big changes in the world of production since it can influence the upstream production, by putting some stakes, and at the same time can raise awareness and support the consumer to deal with change”.
The campaign tries to involve all the actors that can contribute to solve the serious problem of excessive waste production, in particular of plastics. The campaign extends particularly through an active website www.portalasporta.it, where they are explained in detail all the initiatives launched in order to participate to the EWWR 2011 or simply to help reducing waste, an issue now as important as urgent.
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