Separate Waste Collection does not go on holiday

by Silvia Musso

Separate Waste Collection does not go on holiday: travelling towards Italian
touristic summer places it is (finally) possible to separate all waste that
can be reused or recycled, thanks to the experimental project "Destinazione
Ambiente" (Destination Environment) promoted by the Autogrill network and
CONAI, the Italian packaging Consortium.
The campaign, boosted by a massive launch on national media, has seen the
installation (in some "pilot" motorway rest areas) of billboards and posters
near to the bins for the separate waste collection, coloured and well
visible in front of the access of the restaurants.
Last weekend -25th and 26th of July- took place in five areas in Northern
Italy two demonstrative days, in which Conai organized specific informative
positions to inform and sensitize the traveller/consumer about how to make
the separate collection and transform waste into new resources.

«It is in our interest to promote citizens' virtuous behaviours -declared
Conai's president, Piero Perron- So it is very important that commercial organizations like Autogrill Group confront the environmental theme with determination and a strategic vision».

The potential users are about 300,000 people every year having a stop inside
Italian motorways' rest areas, producing about 45k tons of waste: with an
appropriate system of separate collection would allow to recycle 20-25 tons
of material yearly.