Thursday, April 15, 2010

Eart, from concept to quarterly publication


by Silvia Musso

Eart threepointzero, evolution of the “eart” concept, becomes stable quarterly publication. Available in free download here, under Creative Commons license, eart threepointzero borned as “environmental media” on environmental and social themes, unique concept in the international scene. A digital publication that could be produced, circulated and read causing far less impact than traditional magazines. An interactive pdf with an horizontal layout made easier the use of non-linear text, increasing usability while sharing special functions (in addition to RSS), stimulate and simplify the deployment of editorial contributions. Finally, an extra section facilitates the deepening of themes through multimedia content and useful links.

Eart acronym of Environment, Art, Research and Technology, promotes a strictly NO PRINT culture, placing the text at the bottom, in one continuous section with minimal graphic elements. For those who really cannot do without printing – for personal, professional or health reasons – we draw a line between the printable and non-printable areas. The choice of a green font, if it is necessary, save resources when printing.

Even the editorial work is inspired on the principles of emission reduction, using ICT tools and limiting the physical movements, both at organizational and operational, both in the implementation of editorial contributions.

«Eart threepointzero is a cultural centre - says Ilaria Testa, Editor in Chief - Never as now there are the feeling of the need of a new narrative, devoid of the stereotyped buzz that has surrounded and continues to surround nature and our relationship with it. In order to achieve this goal, we promote young talent: in each monograph issue of “eart” a young emerging artist is invited to explore the relationship between man and his environment».

In this issue among others: John Grant and his new book "Co-opportunity”, Gennadi N. Bogdanov heir of Mejerchol'd Biomechanics Theatre, Paolo Fresu and Informatici Senza Frontiere.

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