by Eleonora Anello and Alessio Sciurpa
Last Valentine's Day was an opportunity to revive the commitment of the “Plant for the planet” campaign. To the lovers of the world was asked to add to their gesture of love, a gesture of love for the whole planet by donating a tree.
The project Plant for the Planet, which is linked to the Billion Tree campaign, launched in November 2006 during the UN Conference on Climate Change in Nairobi, had as main objective the planting of a billion trees. To date, the campaign, under the patronage of Wangari Maathai, Nobel Prize in 2004 and the Foundation Prince Albert II of Monaco, made it possible to plant 2.6 million trees in 165 countries around the world. Today it is estimated that by the end of 2009 will be planted around 7 billion.
From the official website you can download all the material related to the campaign: video, documentaries, songs, publications, e-book, guide the planting and care of trees and a children's book product from UNEP. Almost all the material was created in 2007 when the campaign started. The online bulletin board, where visitors can exchange their point of views and discuss initiatives on technical issues related to tree planting, networking, and the organization of initiatives, stops at 2 years ago.
The campaign has not only ecological purposes. Climate change also hurt affected countries from the economically side and supported reforestation led also want to be a key to the economic revival of developing countries. In this regard, Achim Steiner, Executive Director of UNEP said «The goods and services provided by forests are worth billions of dollars to the global economy. They range from products and services related to water supply, stabilizing the soil, conservation of biodiversity, tourism, industry related to natural medicine. Forests are not both important from the natural and economical point of view».
In regards of what promoters call "Phase II", the online campaign gives way to the testimonials, in conferences, statements that incite to action, strategy proved successful as easy to deduce from the results achieved without too much outcry
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