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by Alessio Sciurpa
The shark, a symbol of power, has always aroused a certain awe in humans, embodied in the famous1975 Steven Spielberg film (and its sequels). The environmental communication actions on this subject have never been particularly strong, but I would like underline this South African campaign. That is set in an aquarium, a structure built by human, it is already suggestive. Who of you have never seen in a movie or hanging above the bathtub of a friend, a plate "Beware of Shark". The message is very clear: The real predators are humans. Not sharks.
In fact, every year 100 million sharks are killed by humans, in comparison, at the same time, only 4 people are attacked. Over 500 different species of sharks who succumb to one, the more invasive that has ever appeared on earth: man!
The implementation is very simple, the adhesives were applied on the windows that surround the space between sharks and humans, by reversing the reality, the sign of danger is readable by the recipients: the sharks. Danger, human! And not just for sharks unfortunately.
The shark, a symbol of power, has always aroused a certain awe in humans, embodied in the famous1975 Steven Spielberg film (and its sequels). The environmental communication actions on this subject have never been particularly strong, but I would like underline this South African campaign. That is set in an aquarium, a structure built by human, it is already suggestive. Who of you have never seen in a movie or hanging above the bathtub of a friend, a plate "Beware of Shark". The message is very clear: The real predators are humans. Not sharks.
In fact, every year 100 million sharks are killed by humans, in comparison, at the same time, only 4 people are attacked. Over 500 different species of sharks who succumb to one, the more invasive that has ever appeared on earth: man!
The implementation is very simple, the adhesives were applied on the windows that surround the space between sharks and humans, by reversing the reality, the sign of danger is readable by the recipients: the sharks. Danger, human! And not just for sharks unfortunately.
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