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by Alessio Sciurpa
Every year more than 650,000 people in China die from diseases related to air pollution (World Health Organisation, 2007).
The main causes of Hong Kong’s air pollution are oil- and coal-fired power stations and vehicle exhaust emissions. Waiting to affect the energy choices of the country, the Gray agency of Hong Kong for Greenpeace, asks us to put the attention on a problem much more tangible: the use of the car, through the images above (click on image to enlarge) to support Car Free Day 2009 campaign. The use of minimal elements to form a more defined concept in environmental communication is not new (see for example our previous post, but the making of it is pleasant and safe impact. A semiotic level, images evoke an emotional connection between the claustrophobic and frustrating feeling that everyone (or almost), we test every morning going to work by car, and the subjects of the campaign.
Further information on the site Climatehero, which is also linked to the "Climate Hero on Campus - Creative Project Competition."
The finalists will have a chance to be the Greenpeace’s representative in the
United Nations Climate Change Conference in Copenhagen following a
successful interview.
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