by Alessio Sciurpa
Yesterday presented in Turin the new campaign AMIAT “Buttalo Giusto” (Throw it right), designed to address the bad habit of dropping rubbish on public land.
The campaign has declined on several media: billboards for the four subjects, representing different types of waste, for a simple message and direct.
Ambient marketing action on 7 and 8 November, where a structure of over six meters in height, located in the central Piazza San Carlo, will create the opportunity for direct contact between Amiat operators and citizenship (information materials and gadgets distribution). A website devoted to the campaign where the user can, through simple and intuitive icons, find answers to their doubts about waste and useful information.
In support of the initiative has also been made two videos, which disclaim the same message through a eighties graph storyboard the first and a stop motion the second, already updated few days ago on You Tube.
One of these videos will also be downloadable on smart phone through a special code on the back of the cards distributed in Piazza Castello. It will be enough to bring the device to the code on the card to download to your handheld Internet link of the video.
"The campaign “Buttalo Giusto” - said the Amiat Head of Communications Roberto Bergandi - is a communication action targeted to engage the target broad and diverse to which we work, using both traditional channels of communication already tested by the company and media more refined and technologically advanced".
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