by Eleonora Anello
Restyling of image for Rosolina Mare (Italy) due to environmental communication campaign to introduce for the summer 2010, the collection of waste even on beaches. “La raccolta differenziata non va in vacanza”, (The collection does not go on holiday), strongly qualifying project of the Rosolina coast promoted by the City of Rosolina, the Consortium of waste disposal, the company Ecogest Polesine and the Province of Rovigo, in practice requires the installation of "ecopoints" mini ecological islands for proper disposal of waste, located on the beach and easily identifiable by means of flags, which will be managed directly from the bathhouses, actively involved in the initiative both in terms of customer awareness that the injection in the bins located on the waterfront. «The many tourists who flock to our beaches, are and own the real crux of our communicative action -says Giovanni Giribuola, president of Ecogest, the company that handles waste disposal- Rosolina-citizens, as throughout the province of Rovigo, already differentiated waste in their homes. The new summer 2010 is the adoption of correct behaviour on the beach even by those who do not habitually live in our town».
«The good habits do not have to miss a holiday -states Federico Avanzi, Environmental Assessor of the Venetian city- in mid-June will start the second phase of our communicative action that providing more information for tour operators, owners of second homes and all tourists in general. The material will be distributed in four languages to give clear guidance on the correct disposal of waste varies from country to country. Always for tourists, there are educational games especially for children and, in general the presence of massive summer events taking place across the Po Delta, through information stands, a short-video and animation».
If in Rosolina lifeguards have to take care of beaches, for the abandoned coasts, also this year, Legambiente organized "Clean Up the Med”. As usual, the last weekend of May saw hundreds of volunteers involved with the task of liberating the waste entire coastlines, riverbanks and lake shores of the whole Mediterranean area, one of the 25 most important corners of biodiversity of the planet. In Italy among butts, cans and plastic bags, 50 tons of waste were collected. With the support of Unipol Financial Group, Legambiente through its local clubs, has distributed 20,000 reusable canvas shopping bag, available from Coop Italia and about 100,000 cigarette butts ashtray provided by Bic.
From a preventive action to a remedial action such as that promoted by Legambiente that with a concrete gesture is directed at government to invest more energy to control and defend the territory from abuse and lawlessness by allocating more resources to the separate waste collection and promotion of sustainable tourism. Which campaign will raise people to respect the sea? The age-old dilemma is always the same: to prevent or to treat?
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