Friday, January 13, 2012

The water become a slogan!


by Silvia Faletto

With the nearing of the Congress RIO +20, who will verify the achievement of the sustainability Objectives posed by the Rio de Janeiro’s ONU conference twenty years later, and the official Recognition of the human Right to the water and hygienic services from the general Assembly of U.N. (occurred the 28th July 2010), also Europe has to take action in this camp.

For that reason, the E.U. will complete and publish into next months a thematically project that will take term in 2050, and the advertising Competition “The Future who we want” is a first Initiative turned to all the citizens. The competition has been opened the 10th December 2011, and it has been developed thanks to the collaboration of three important UN organism: UNRIC (United Nations Regional Information Centre), UNEP (United Nations Environmental Programme), and the UN Information Centres.

The participants are called into create a advertisement that can be an inspiration to the quotidian and future water’ safety, across the presentation of a maximum of five images with relative slogan.

The realizations has to hold the symbol of the advertising campaign “The Future who we want: Drop by Drop”, and they can be sent through the website www.dropbydrop.eu till 29th February 2012.

The winner will be elected, apart from the vote of a international jury composed by important exponents and experts from the involved sectors, also from the public preferences: in facts, from 1st to the 21 March, all citizens can participate to the public vote, and they will so contribute to the final choice.

At the end of the vote, apart from the first prize, a compensation of 5000 euro, the jury will award also the Youth Prize, who’s reserved to participants with age lower or equal to 25 Years old, and the Public Prize, who’s assigned to the one that with his work has received more votes.

Do you are not applicant advertisers, or simply haven’t you any graphic abilities?

Don’t worry! Apart to vote the favourite slogan, the campaign “Drop by Drop” offer to everyone the possibility to sign cares and Initiative carried out into the normal quotidian Life.

All these voices will activate a global debate, a chain reaction on the web, and this will point out how it’s possible to do something, here and now, to manage, to safe and to guarantee the right to the fundamental and prime need to the life: the water.

To receive more Information go to the website www.dropbydrop.eu.

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