Tuesday, June 14, 2011

Extended producer responsibility: a conference in Rome on Wednesday


by Silvia Musso

It will be held on Wednesday, June 15th the international conference "Extended Producer Responsibility: weaknesses and strengths of an innovative strategy", organized by Low Impact and ERICA in Roma, in the Sala della Mercede of the Deputies Chamber.

The extended producer responsibility (EPR) is a strategy designed to promote the integration of environmental costs incurred in the production and use of a product, during its life cycle, in the price of the product itself. It has been officially introduced in the legal system with the European Waste Framework Directive 98/2008 and implemented by the Italian Government by Decree 205/10. Now the Italian Government has the task, through specific decrees to regulate its implementation.

Therefore the conference is aimed at focusing on weaknesses and strengths of the application of this strategy in Italy and Europe, under different points of view.

Roberto Cavallo, President of ERICA, leader buniness in Italy for environmental communication, will moderate the conference. Then the following speakers are planned: Andrea Cinosi, President of Low Impact; Pietro Di Paolo, Councillor for Productive Activities and waste of the Lazio Region; Thomas Lindhqvist, University of Lund (Sweden), will talk about the European experience, while Angelo Monfredini (Xerox SpA), Luigi Langella (Seat) and Walter Facciotto (CONAI - National Packaging Consortium) will bring the voice of firms about the EPR.

«The Low Impact Association was founded with the aim of spreading the culture of environmental savings and create the conditions for all subjects to be facilitated by adopting concrete commitments in this way - says Andrea Cinosi President of Low Impact. Since this is the first time that an issue of such importance is deepened in an authoritative way in Italy, the conference organized in cooperation with ERICA, is a testimony to the successful strategy adopted by Low Impact, which aims to promote environmental savings and promote a synergic action of all actors involved in environmental protection, as demonstrated by significantly complex and sensitive issues such as the Extended Producer Responsibility».

«Only a close cooperation between local companies and citizens allow a real sustainable development - explains Roberto Cavallo, President of ERICA. In this context, thinking about waste, to allow citizens to do a good waste separate collection and to companies to be competitive, it is necessary to use less resources and their complete recyclability. The first experiences in Europe and in Italy demonstrate how this combination, catalysed by the public authorities, is the synthesis of a winning approach, also for a local diffused economy that can overcome the crisis through reuse, recovery and repair of items that require precisely the manufacturer's responsibility that does not end with the placing of the property market, but targets the reuse of the product itself, even in other forms. This conference is the first occasion in Italy to reflect on how the application in Italy of the art. 8 of the Waste Framework Directive may offer new ways towards goals of sustainability that will lead to reset the waste for disposal».

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