by Eleonora Anello
Milano Film Festival, in its sixteenth edition, decided to concentrate on environment protection trying to lower its impact on the hosting urban surroundings. There will be ten days of screenings dedicated to raise awareness on environment issues.
Many movies and many themes will be covered. The first one is “water”, in collaboration with CAP Holding, a public company that is in charge of the water system in 230 municipalities in Lombardia.For the second year, they have built up a “water’s house” in Piazza del Cannone and two water nozzles nearby the refreshment stands in order to deliver sparkling and still tap water without any transportation impact. The aim of the campaign is to request people not to consume plastic bottles and glasses. On every eco-glass and flask you can find the campaign slogan: “I drink tap water”.
«Milano Film festival’s care on environment combines with water public companies efforts to promote a sustainable employment of water – Alessandro Ramazzotti, CEO of CAP Holding explains – Put water at people’s disposal, in a meeting place such as a cinema festival, is an attempt to enhance tap water’s quality and to invite citizens not to waste it».
On the waste side, thanks to Amsa, a separate refuse collection system including paper, plastic and cans has been activated. If someone is not sure about the correct delivering of garbage can ask the Legambiente volunteers for help.
Milano Film Festival is also official partner of CiAI, the National Consortium for aluminum waste Recovery and Recycle. Cristina Gabetti – TV journalist and newscaster – will officiate a panel that will award the CiAI Prize for Environment to the best movie on environmental issues and sustainable development.
Lastly, landscapes will be protagonist in the “FAI il tuo film” contest. Italian Environment Fund (FAI) wants to enhance the best Italian places using cinema, part of its well-established campaign called “I luoghi del cuore”.
What else? Enjoy a sustainable view!
Many movies and many themes will be covered. The first one is “water”, in collaboration with CAP Holding, a public company that is in charge of the water system in 230 municipalities in Lombardia.For the second year, they have built up a “water’s house” in Piazza del Cannone and two water nozzles nearby the refreshment stands in order to deliver sparkling and still tap water without any transportation impact. The aim of the campaign is to request people not to consume plastic bottles and glasses. On every eco-glass and flask you can find the campaign slogan: “I drink tap water”.
«Milano Film festival’s care on environment combines with water public companies efforts to promote a sustainable employment of water – Alessandro Ramazzotti, CEO of CAP Holding explains – Put water at people’s disposal, in a meeting place such as a cinema festival, is an attempt to enhance tap water’s quality and to invite citizens not to waste it».
On the waste side, thanks to Amsa, a separate refuse collection system including paper, plastic and cans has been activated. If someone is not sure about the correct delivering of garbage can ask the Legambiente volunteers for help.
Milano Film Festival is also official partner of CiAI, the National Consortium for aluminum waste Recovery and Recycle. Cristina Gabetti – TV journalist and newscaster – will officiate a panel that will award the CiAI Prize for Environment to the best movie on environmental issues and sustainable development.
Lastly, landscapes will be protagonist in the “FAI il tuo film” contest. Italian Environment Fund (FAI) wants to enhance the best Italian places using cinema, part of its well-established campaign called “I luoghi del cuore”.
What else? Enjoy a sustainable view!
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