by Eleonora Anello
Hiring Santa for one’s communication campaign is something great. Compared to other celebrities, he’s cheaper and much more persuasive. These things should have been thought in Cesena where, this year, spreading sustainable mobility is up to Santa Claus himself!
The Borello primary school will organize, in collaboration with the neighborhood and the Sustainable Mobility Department of the Municipality of Cesena, a Christmas party on December 23 dedicated to the environment.At 8 o’clock, at the starting point of the three lines of the Pedibus, Santa Claus in the flesh will deliver some gifts to the children!
The Vicenza Province, Confcommercio, Ferrovie and Tramvie Vicentine thought instead to the families tied up with Christmas shopping. With the initiative “Catch the bus with Santa”, citizens can use public transportation across the whole province for free, avoiding parking problems and without hurting the environment. Furthermore, all those who will convert to sustainable mobility will enjoy purchase discounts. The appointment is on the Christmas weekends and on the Christmas eve.
«The initiative “Santa’s bus” aims to favor local public transportation use and represent a saving for Vicenza’s families – said Attilio Schneck, president of the Vicenza Province – At the same time it eases the reaching of cities’ centers which are often congested by traffic during holidays».
The idea of linking sustainable mobility to shopping reconciles everyone: «Both retailers and tourism operators like “Santa’s bus” – says Andrea Gallo, president of the Vicenza retailers’ association – I think it’s a good idea to link public transportation to retailing chain, because even on this side we shape the future of our cities’ centers».
Cristiano Sandonà, province alderman for transportation says: «We want that many people could try the efficiency and the value of public transportation, which are much better than the over-used cars. This will enable people to enjoy Christmas atmosphere, appreciating public transportation’s comfort».
The web is more desecrating. On the internet you can find even two Santa Claus. A traditional one and a weird one. One is green and the other red. We are talking about the movie made for the Cagliari 1x100 campaign for a sustainable holiday mobility. In the funny video two Santas compete for presenting Christmas gifts... One of them uses a car, the other one moves sustainably. «The campaign – told us Pamoja, the organizer association – aims at raising citizens’ awareness and at promoting voluntary abstention from using car on Sundays. This year Christmas is just on Sunday!».
The Borello primary school will organize, in collaboration with the neighborhood and the Sustainable Mobility Department of the Municipality of Cesena, a Christmas party on December 23 dedicated to the environment.At 8 o’clock, at the starting point of the three lines of the Pedibus, Santa Claus in the flesh will deliver some gifts to the children!
The Vicenza Province, Confcommercio, Ferrovie and Tramvie Vicentine thought instead to the families tied up with Christmas shopping. With the initiative “Catch the bus with Santa”, citizens can use public transportation across the whole province for free, avoiding parking problems and without hurting the environment. Furthermore, all those who will convert to sustainable mobility will enjoy purchase discounts. The appointment is on the Christmas weekends and on the Christmas eve.
«The initiative “Santa’s bus” aims to favor local public transportation use and represent a saving for Vicenza’s families – said Attilio Schneck, president of the Vicenza Province – At the same time it eases the reaching of cities’ centers which are often congested by traffic during holidays».
The idea of linking sustainable mobility to shopping reconciles everyone: «Both retailers and tourism operators like “Santa’s bus” – says Andrea Gallo, president of the Vicenza retailers’ association – I think it’s a good idea to link public transportation to retailing chain, because even on this side we shape the future of our cities’ centers».
Cristiano Sandonà, province alderman for transportation says: «We want that many people could try the efficiency and the value of public transportation, which are much better than the over-used cars. This will enable people to enjoy Christmas atmosphere, appreciating public transportation’s comfort».
The web is more desecrating. On the internet you can find even two Santa Claus. A traditional one and a weird one. One is green and the other red. We are talking about the movie made for the Cagliari 1x100 campaign for a sustainable holiday mobility. In the funny video two Santas compete for presenting Christmas gifts... One of them uses a car, the other one moves sustainably. «The campaign – told us Pamoja, the organizer association – aims at raising citizens’ awareness and at promoting voluntary abstention from using car on Sundays. This year Christmas is just on Sunday!».
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