by Francesca Morra
Ready for the European Week for Waste Reduction 2012? For 8 days will promote public awareness on the theme of waste reduction and try to realize the spirit of that reduction with practical actions. This 4th edition is characterized by breaking all records: the latest press releases issued in fact speak of more than 10,000 shares validated across Europe with the aim to inform and above all to convince people to produce less waste through the adoption of simple everyday actions.
Once again the "Week" has exceeded all expectations: 35 organizers, 23 countries and involved 10,793 shares officially validated. 5,261 are Italian! This number was announced during the official presentation at Ecomondo on November 9. This shows how the SERR works also in Italy, where it is organized with the support of CONAI (such as Main Sponsor) and CIC (Italian Composting Association).
To involve even more all Project Developer this year the Italian Organizing Committee (composed by Ministero dell’Ambiente, Federambiente, AICA, Provincia di Torino, Rifiuti 21 Network, Provincia di Roma, Legambiente, e i partner tecnici ERICA soc. coop. ed Eco dalle Città) has proposed three actions to be organized today, November 17. These have been enthusiastically received by many Project Developer who then organized nine reconstructions of the logo of SERR (organized by associazione HART, Circolo territoriale jonico Rifiuti Zero, associazione Qedora, Oratorio Santa Maria Maggiore, Comitato San Michele di Pagana, Comitato Civico Ripuliamo Civico e Terrasini, Comune di Arzachena, Augustea Holding spa, Comune di Rivalta); 5 NoTrash Mob (organized by: Comitato San Michele di Pagana, Ecogaia, Associazione R-esistere & Co, Rifiuti Zero Lentini, Comune di Capaci) e un Freeze (organized Comitato Civico Ripuliamo Civico e Terrasini).
Despite the underlying belief that the important thing is to take part, we remember that the most important actions will be proclaimed during the Awards Ceremony to be held in Rome on December 12 with the support of Sartori Ambiente, Edizioni Ambiente, Ecostore and General Beverage. Also this year, with the collaboration of Evvivanoè art exhibitions Cherasco (Cuneo), the winners will received a work created specifically for the awards.
Unfortunately they can’t reward everyone, but the SERR became social: secretariat propose to all the Project Developer to tweet their actions by using the hashtag # SERR12. The best tweets will be collected and disseminated. Follow the official page and on Facebook, and also on the websites of Media Partner: Econews, Rifiutilab, Gsa Igiene Urbana, GreenReport, and Alternativa Sostenibile and Free Service (Ambiente & Regioni).
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