by Valeria Rocca
The super heroes, an eternal evergreen! Starring in the comic books, movies, cartoons, now peep out even advertising campaigns. Yes, Sharp Image, a studio of communication and entertainment with offices in Canada and Pakistan, has made for Tetra Pak Pakistan a funny TV Cartoon: "MILKATEER".
The primary aim of the TV Cartoon, of course, is to sale and distribute the product, but, at the same time, the communication campaign of Tetra Pak Pakistan also has an educational purpose. Addressed particularly to children but also parents, this cartoon wants to teach them the importance of drinking milk packaged in a hygienic and healthy way, as Tetra Pak does.
A Tetra Pak packaging, with its six layers, retains the characteristics of the original dairy foods that helps the body to be strong and healthy. It defends therefore the people’s health and, more generally, safeguards the environment. Our heroes are the first ambassadors of this message, which constantly appears in the cartoon.
The episodes of the TV cartoon, available on YouTube with English subtitles, are great fun, the graphics are appealing and the characters are well portraied. The simple story is set in Pakistan and contrasts good and bad. The good are Zain and Fiza, two intelligent and courageous children, the super heroes Milkateer. Blue jumpsuit, red bandana and a Tetra Pak of milk makes them invincible and ready to challenge the bad guys! And do not forget their guidance, and best friend, Momoo, a pretty little Moo Cow Moo, who is also the brand ambassador. With her soft eyes and gentle manner, it is impossible not to worship the cow Tetra Pak!
And what about the bad? Kharos is a greedy businessman who buys milk of good quality and alters it with polluted water to double the amount and increase his earnings. His henchmen: Ghaplu, Pawwa Addha are characterized by poor personal hygiene and a little brain. Their task: to deliver milk spoiled throughout the city.
The struggle is difficult and challenging, who will win? Do not reveal the ending, but please see the advertising campaign on YouTube. So you can hear the Tetra Pak hymn, too! Or visit the Facebook page of our super heroes.
Enjoy it all!
The super heroes, an eternal evergreen! Starring in the comic books, movies, cartoons, now peep out even advertising campaigns. Yes, Sharp Image, a studio of communication and entertainment with offices in Canada and Pakistan, has made for Tetra Pak Pakistan a funny TV Cartoon: "MILKATEER".
The primary aim of the TV Cartoon, of course, is to sale and distribute the product, but, at the same time, the communication campaign of Tetra Pak Pakistan also has an educational purpose. Addressed particularly to children but also parents, this cartoon wants to teach them the importance of drinking milk packaged in a hygienic and healthy way, as Tetra Pak does.
A Tetra Pak packaging, with its six layers, retains the characteristics of the original dairy foods that helps the body to be strong and healthy. It defends therefore the people’s health and, more generally, safeguards the environment. Our heroes are the first ambassadors of this message, which constantly appears in the cartoon.
The episodes of the TV cartoon, available on YouTube with English subtitles, are great fun, the graphics are appealing and the characters are well portraied. The simple story is set in Pakistan and contrasts good and bad. The good are Zain and Fiza, two intelligent and courageous children, the super heroes Milkateer. Blue jumpsuit, red bandana and a Tetra Pak of milk makes them invincible and ready to challenge the bad guys! And do not forget their guidance, and best friend, Momoo, a pretty little Moo Cow Moo, who is also the brand ambassador. With her soft eyes and gentle manner, it is impossible not to worship the cow Tetra Pak!
And what about the bad? Kharos is a greedy businessman who buys milk of good quality and alters it with polluted water to double the amount and increase his earnings. His henchmen: Ghaplu, Pawwa Addha are characterized by poor personal hygiene and a little brain. Their task: to deliver milk spoiled throughout the city.
The struggle is difficult and challenging, who will win? Do not reveal the ending, but please see the advertising campaign on YouTube. So you can hear the Tetra Pak hymn, too! Or visit the Facebook page of our super heroes.
Enjoy it all!
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