Monday, February 8, 2010

Super-heroes for renewable energies


by Francesco Rasero

Four super-heroes named Geotermo, PanSilicio, PalaSoffio and Turbidra challenge DarkFossil the terrible: here you are the “Illuminati” (The Enlighteneds) , champions of renewable energies.
These four characters have been chosen as testimonials by “M’illumino di meno”, an Italian nation-wide campaign to promote energy saving and the use of non-fossil sources. Each one has its own characteristics: Geotermo uses geo-thermal power coming from the depth of the Earth to fight DarkFossil; PanSilicio, with its solar panel, can store up huge quantities of energy to strike its Enemy; PalaSoffio uses its aeolian baldes to make a powerful blast; Turbidra, with its pression, defeats DarkFossil.

The “Illuminati” have been invented by Gianfranco Enrietto, known as Henry, famous for having designed the “Gormiti”, small warrior figures suddenly become a cult among youngest and role-game players.
Unlike them, the “Illuminati” have not been projected to become plastic figures to be sold and shared among collectors, but make their fight on the web only.
How did you get the idea of these characters?
«The “Illuminati” were born when I visited the studios of Caterpillar, the radio show who launched “M’illumino di meno” and that I support as fan since many years. I suggested to design a testimonial for the renewable energies; they replied asking for 4 characters, one for every “area"»..

Do you think that role-play characters, as the Gormiti, can transform into environmental testimonials? Their language can be used to send unconventional messages about sustainability to young generations?
«The Gormiti already have an ecological message, taking their strength from natural elements. Furthermore, since two years, we’re developing a tv cartoon about Gormiti, in which the ecological message is still more explicit: every problem on their planet, named Gorm, is revealed by a cataclysm or a devastation for the ecosystem, and the four “Lords of Nature” have to roll up their sleeves to put things in order again. Nothing different from what we could do ourselves: the difference is that the Lords of Gorm are four metres tall and break the mountains by hand, while for us it’s enough to change lightbulbs, to switch off the light, to save water and using less our car!».

No comments:

Post a Comment