Monday, July 23, 2012

EWWR: let’s get it started!




by Francesca Morra



The National Organizing Committee (Ministry of Environment, Federambiente, Rifiuti 21 Network, Province of Turin, Province of Rome, Legambiente, AICA, ERICA Soc. coop., Eco dalle Città), after its meeting in Rome last July 19 at the Ministry of the Environment, officially opened the registrations to the fourth edition of the European Week for Waste Reduction to be held 17 to 25 November 2012.

The EWWR is an environmental communication campaign focused on reducing waste, originated within the LIFE+ project with the primary target of raising awareness among the institutions, stakeholders and consumers about all the strategies and policies for the waste prevention in the European Union, that Member States must pursue, even in light of recent regulatory measures (such as the waste Framework Directive, 2008/98/EC).

Event that has become indispensable for the supporters of a life with less waste, the past three editions have seen an increasing participation: 430 actions registered in 2009, 585 in 2010 and 960 last year! The significance of these numbers is mainly due to the fact that you have to be an institution or Public Administration, an association or a nonprofit organization, a school or a university or a company, etc. to became a project developer. So it is important to emphasize that the "week" works mainly because it is an opportunity to get together and develop action as a group. 

This year’s innovation is the Italian Award. – Said Roberto Cavallo, President of AICA, which for the fourth year will be the Organizing Secretary- This will contribute to reward the most virtuous actions of each category that will display the reach of the week targets in terms of visibility and communications; originality; content quality and focus on waste prevention; action’s reproducibility and long term follow up”. In addicition, this year, we decided to advance the applications open up compared to the previous editions. 

In order to take part in the “week”and becoming a “project developer”, you have to subject the application form to the National Committee filling the form (Adhesion form), clicking on this link, in addition to the Committee’s other members websites and send it to serr@assaica.org. If the application will meet the European assignements, they will be convalidated by the Committee and will be named “Action for the European Week for Waste Reduction” and will receive the campaign’s kit and obviously the possibility to use the european logo. Also individuals can participate to the week by writing their personal commitments on the website board www.menorifiuti.org: everyone can write down their own waste reduction experience”.

Many other innovations are scheduled for this year edition, so follow the official website www.menorifiuti.org and the Facebook page. Be a part of the week!

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