by Alessio Sciurpa
WWF for the G8 in Italy that begins today, invites you to put your face on a poster to recall to the eight leaders that the fight against climate change must be high on their agendas, national and international. Through an advertising spot broadcast on the net launched its "Face the G8" campaign, where through simple steps everyone can convey their message, giving a face (his own) to its expectations. All posters will be collected on Flickr and will be displayed before the eight leader.
But WWF do it more. To stimulating public attention through a campaign with a strong participatory nature, nice, even if not as original idea, has just release the "G8 Climate Scorecard”, which measures the performance of the G8 countries to the fight against climate change comparing three groups of indicators: improvements since 1990, current status, and policies for the future. We thus discover that Canada with 24 tCO2 / eq per capita, second only to the United States (26 tCO2 / eq per capita) fell to last place, thanks to the policies undertaken by the Obama’s Government. Only three of eight achieve adequate performance: France, Germany and the UK are better than others, but even they are not giving a contribution to keep the rise in global average temperature below 2 ° C above preindustrial era.
The campaign is linked in the major social network. What are you waiting for? Put your face on?
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