by Eleonora Anello
An exemplary leaflet campaign made up with only one paper using the motto "One for all". It’s not a fake, but a fun campaign of WWF Hungary. Two pandas changed an environmentally heavy communication campaign into an effective and sustainable one. If we then take into account the consistency between the communicator and the topics, then you can say that, with no doubt, the campaign was perfect. Actually, large quantities of paper don’t befit to those who have environmental intent or at least look like that.
But let's get the facts. As you can see from the hilarious movie posted on the internet, the two volunteers clumsily disguised as pandas chose a large shopping center to spread their message. The two environment-friends animals invited citizens to donate 1% of the tax to the environmentalist association, as provided by law. One of them was placed at the bottom of a crowded escalator, the other on the top. Going upstairs, the receiver had the time for understanding the message. After the communication had been read, the piece of paper which had ceased its primary function, was taken back by the other panda who redistributed the leaflet preventing its abandonment.
No need to say that the video of the initiative was a viral success on the web, with an original idea which aroused curiosity and amusement among the people, with low economic and environmental costs, avoiding unnecessary waste and spreading a clear message in an incisively way.
But let's get the facts. As you can see from the hilarious movie posted on the internet, the two volunteers clumsily disguised as pandas chose a large shopping center to spread their message. The two environment-friends animals invited citizens to donate 1% of the tax to the environmentalist association, as provided by law. One of them was placed at the bottom of a crowded escalator, the other on the top. Going upstairs, the receiver had the time for understanding the message. After the communication had been read, the piece of paper which had ceased its primary function, was taken back by the other panda who redistributed the leaflet preventing its abandonment.
No need to say that the video of the initiative was a viral success on the web, with an original idea which aroused curiosity and amusement among the people, with low economic and environmental costs, avoiding unnecessary waste and spreading a clear message in an incisively way.
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