by Annalisa Tancredi
English humor is really ruthless. Apparently the British do not have the slightest fear of being offensive or outrageous and continue to tease Italian politicians with their typical humor and sharp witticisms.
It will be better to adopt a healthy dose of sarcasm and leave any attitude of touchiness or nationalism in order to understand the “made in England” idea of naming a full line of trash cans after the ministers of Berlusconi’s executive.After the French quiz with questions on the hypothetical party "Forza Gnocca" and the promotion of Italian products such as pizza restaurant "Bunga bunga" in London, the company Primrose baptizes compost bins for the garden with the names of the (ex ) Italian ministers.
They collect it as nobody does. The ministers-bins are all there and in funny and functional models. There is Renato, the smallest, a mini-container for compost smells; there is also the minister Umberto as a "green cone" eating waste, which turns food waste into water and carbon dioxide. Angelino, Ignatius and Julius are respectively an informal compost bucket of stainless steel, a galvanized incinerator for the garden and a comfortable booth of pit to hide the trash cans. As for the female ministers, the company has resorted to a more ennobled design, as for Mara, the elegant trash of white marble columns, and Giorgia, compact and galvanized, with a modern and young design. Finally the Minister for the Environment Stefania couldn’t miss, in a super natural version with a nice garden composter, pleasant even as an ornament.
The viral effect was unstoppable in the face of such irony and the company could benefit of free advertising from the users that on Facebook have shared the news over 8 thousand times. But the question is much more serious, because these characters were appointed to govern our country at the last elections in 2008. The reactions were varied: some people took it personally and were offended by the humiliation that Italian politics had received by the English. Some has reacted with annoyance and impatience to the nth commonplace about Italian behavior. In fact the action was clearly against some specific characters and has nothing to do with the qualities that have always distinguished our countrymen all over the world.
That political class is now nothing but a thing of the past and through this project the British have given us a creative idea to exploit the popularity of certain characters: the faces of a campaign to promote recycling and composting methods. What better way to dispose of the “organic waste” emergency of our country if not in the popular bin with the name of _ _ _ _ _ _ (your choice).
It will be better to adopt a healthy dose of sarcasm and leave any attitude of touchiness or nationalism in order to understand the “made in England” idea of naming a full line of trash cans after the ministers of Berlusconi’s executive.After the French quiz with questions on the hypothetical party "Forza Gnocca" and the promotion of Italian products such as pizza restaurant "Bunga bunga" in London, the company Primrose baptizes compost bins for the garden with the names of the (ex ) Italian ministers.
They collect it as nobody does. The ministers-bins are all there and in funny and functional models. There is Renato, the smallest, a mini-container for compost smells; there is also the minister Umberto as a "green cone" eating waste, which turns food waste into water and carbon dioxide. Angelino, Ignatius and Julius are respectively an informal compost bucket of stainless steel, a galvanized incinerator for the garden and a comfortable booth of pit to hide the trash cans. As for the female ministers, the company has resorted to a more ennobled design, as for Mara, the elegant trash of white marble columns, and Giorgia, compact and galvanized, with a modern and young design. Finally the Minister for the Environment Stefania couldn’t miss, in a super natural version with a nice garden composter, pleasant even as an ornament.
The viral effect was unstoppable in the face of such irony and the company could benefit of free advertising from the users that on Facebook have shared the news over 8 thousand times. But the question is much more serious, because these characters were appointed to govern our country at the last elections in 2008. The reactions were varied: some people took it personally and were offended by the humiliation that Italian politics had received by the English. Some has reacted with annoyance and impatience to the nth commonplace about Italian behavior. In fact the action was clearly against some specific characters and has nothing to do with the qualities that have always distinguished our countrymen all over the world.
That political class is now nothing but a thing of the past and through this project the British have given us a creative idea to exploit the popularity of certain characters: the faces of a campaign to promote recycling and composting methods. What better way to dispose of the “organic waste” emergency of our country if not in the popular bin with the name of _ _ _ _ _ _ (your choice).
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