“Melasì” imperfect as Marylin Monroe

by Alessio Sciurpa

We are pleased to report the initiative of the Consortium Melinda Val di Non (Italy), not about the communication strategy implemented, very traditional, even if the claim "Even Marylin wasn't perfect " is sharp and eye-catching, but for the possibility that the marketing of this kind products can open.And accordingly the need to introduce a new vocabulary of communication to take care of conveying the characteristics of this type of product: high quality isn't affected the appearance exterior, intrinsic feature request from our consumption habits, attention to the packaging, the apparent money savings, the release from the collettive imaginary in fact,the aesthetic perfection and high price like indicators as high quality and genuineness of the product.
Ugly but beautiful, also to communicate. More...

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Coalfinger VS Graverson Green

by Alessio Sciurpa

Interesting integrated communication strategy for the new campaign of Greenpeace "Coalfinger", parody of the known agent 007 James Bond. The strategy is divided into three simple Steps:

* Step No. 1: watch the video, funny, rhythm and well-built;

* Step No. 2: sharing. A concrete action, share the video with someone with a few clicks and post in one of the most popular social network, you are already listed through recognizable icons. Result: little effort required to the user, customization and maximum dissemination of the message.

* Step No. 3: Get campaign updates from the Greenpeace office for your area. Result: data of Feedback and list of potential contacts for future campaigns.

Unless you feel happy, you can still take part in other actions that are well described for timing and geographic area in the "Take Action" section. They're all in corollary, a counter with Goal it up to 55,000 visits, a small Blog and a Goodies section where you can find banners of the campaign and images for the press which even the above, thanks.

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Al "Grand Prix" triumphs a film on environment

by Alessio Sciurpa

“Cenizas del cielo” these days in cinemas won the "Grand Prix" at the International Film Festival Tokyo.

The film by the director Jose Antonio Quiros, taken from a true story, inspired - according to the director himself - by a newspaper article and the question about how it can be possible build in a valley so beautiful, a Power Plant.

The film tells, with unbiased point of view, the eternal dilemma between safeguarding the health and the environment on the one hand, and the need to preserve the jobs that the plant provides other hand.

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The comics of Jacovitti promote recycling

by Francesco Rasero

Colored containers, glass bottles with their feet, snails and earthworms hatting and the unmistakable "fish bone" as a signature: the comics of the famous cartoonist Benito Jacovitti accompanying the new communication campaign on the waste collection door to door in Termoli, in Molise (Italy).

The City Council, since November, has decided to launch a new system of waste collection at home, to enable the city to adapt to the strategic objectives set out by national legislation.

The change is preceded by a campaign of information and awareness, co-financed by Conai, based on illustrations of exceptional Termoli's son: Jacovitti. The Foundation named like the cartoonist, in fact, has provided some images specially made by his successor, Luca Salvagno.

The campaign includes a number of actions: consultation meetings with trade associations and major stakeholders, billboards (posters and playbills), mailing (letters, leaflets, calendars) and information postcards for turist in four languages. Are also planning activities for environmental education, with special manuals for teachers and thousands of school diaries themed "recycling" illustrated by Jacovitti, which were distributed at the beginning school year in all the schools in the city.

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