“Melasì” imperfect as Marylin Monroe

by Alessio Sciurpa

We are pleased to report the initiative of the Consortium Melinda Val di Non (Italy), not about the communication strategy implemented, very traditional, even if the claim "Even Marylin wasn't perfect " is sharp and eye-catching, but for the possibility that the marketing of this kind products can open.And accordingly the need to introduce a new vocabulary of communication to take care of conveying the characteristics of this type of product: high quality isn't affected the appearance exterior, intrinsic feature request from our consumption habits, attention to the packaging, the apparent money savings, the release from the collettive imaginary in fact,the aesthetic perfection and high price like indicators as high quality and genuineness of the product.
Ugly but beautiful, also to communicate.