by Alessio Sciurpa
Interesting integrated communication strategy for the new campaign of Greenpeace "Coalfinger", parody of the known agent 007 James Bond. The strategy is divided into three simple Steps:
* Step No. 1: watch the video, funny, rhythm and well-built;
* Step No. 2: sharing. A concrete action, share the video with someone with a few clicks and post in one of the most popular social network, you are already listed through recognizable icons. Result: little effort required to the user, customization and maximum dissemination of the message.
* Step No. 3: Get campaign updates from the Greenpeace office for your area. Result: data of Feedback and list of potential contacts for future campaigns.
Unless you feel happy, you can still take part in other actions that are well described for timing and geographic area in the "Take Action" section. They're all in corollary, a counter with Goal it up to 55,000 visits, a small Blog and a Goodies section where you can find banners of the campaign and images for the press which even the above, thanks.
Interesting integrated communication strategy for the new campaign of Greenpeace "Coalfinger", parody of the known agent 007 James Bond. The strategy is divided into three simple Steps:
* Step No. 1: watch the video, funny, rhythm and well-built;
* Step No. 2: sharing. A concrete action, share the video with someone with a few clicks and post in one of the most popular social network, you are already listed through recognizable icons. Result: little effort required to the user, customization and maximum dissemination of the message.
* Step No. 3: Get campaign updates from the Greenpeace office for your area. Result: data of Feedback and list of potential contacts for future campaigns.
Unless you feel happy, you can still take part in other actions that are well described for timing and geographic area in the "Take Action" section. They're all in corollary, a counter with Goal it up to 55,000 visits, a small Blog and a Goodies section where you can find banners of the campaign and images for the press which even the above, thanks.
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