Colored containers, glass bottles with their feet, snails and earthworms hatting and the unmistakable "fish bone" as a signature: the comics of the famous cartoonist Benito Jacovitti accompanying the new communication campaign on the waste collection door to door in Termoli, in Molise (Italy).
The City Council, since November, has decided to launch a new system of waste collection at home, to enable the city to adapt to the strategic objectives set out by national legislation.
The change is preceded by a campaign of information and awareness, co-financed by Conai, based on illustrations of exceptional Termoli's son: Jacovitti. The Foundation named like the cartoonist, in fact, has provided some images specially made by his successor, Luca Salvagno.
The campaign includes a number of actions: consultation meetings with trade associations and major stakeholders, billboards (posters and playbills), mailing (letters, leaflets, calendars) and information postcards for turist in four languages. Are also planning activities for environmental education, with special manuals for teachers and thousands of school diaries themed "recycling" illustrated by Jacovitti, which were distributed at the beginning school year in all the schools in the city.
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