Participation as a tool to communicate sustainable lifestyles: this is the key of the sixth edition of “Fa’ la cosa giusta”, critical consumption fair organized in Milan from 13th to 15 March 2009, with 500 stalls and about fifty conventions, meetings and focuses.Starting from the slogan “Consumare meglio, consumare meno” (“Consume less, consume better”), addressed to the big audience of consumers, the aim is to better last year’s results, with 40,000 visitors, more than 450 exhibitors, 400 accredited journalists and a thousand of students.
The happening covers several sectors: from clothing to furnishing, from beauty and body-care preparations to sustainable tourism and free software. Everything realized from an “ecological” viewpoint. One of the main sections is dedicated to bio-building, but the attention is also turned on children, with specific laboratories, meetings, stalls, biological snacks and babysitting. On this theme, the magazine for kid “Milo” made a special comic-strip story, downloadable from the official website.
To promote the Fair, organized by the association “Terre di mezzo”, many media partners have been involved (the monthly review “Internazionale”, the promotional postcards network “Promocard”, the interactive Tv channel “Music Box”, radios, the social news agency “Redattore Sociale” and magazines about all sectors covered by the Fair) as many digital channels, starting from social networks. The happening has also been mentioned during Italian national Tv news and programmes.
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