by Alessio Sciurpa
“Clean Coal Clean - Air Freshener”, now running on broadcast and online US media, is the first in a series of ads directed for the Reality campaign by Academy-Award winning filmmakers Coen Brothers, directors of movies like "Arizona Junior", "Fargo", "The Big Lebowsky", "No country for old man" and "Burn After Reading".
The advert begins with a woman spraying her home with a scented air freshener. A typical product pitchman enters the living room and asks: “Is regular clean, clean enough for your family? Not when you can have Clean Coal Clean!” The rest can be found out by yourselves…
The “Reality” Campaign is sponsored by the “Reality Coalition”, a joint project of the Alliance for Climate Protection, League of Conservation Voters, Natural Resources Defence Council, National Wildlife Federation and Sierra Club.
Launched last December with a multi-million dollar national advertising campaign, the Reality Coalition has formed to tell a simple truth: in reality there is no such thing as “clean” coal.
So, as the US enter a critical step of the debate about clean energy, the Reality Coalition is continuing its efforts to debunk the myth of “clean coal”, also by using tv and web ads.
“Clean Coal Clean - Air Freshener”, now running on broadcast and online US media, is the first in a series of ads directed for the Reality campaign by Academy-Award winning filmmakers Coen Brothers, directors of movies like "Arizona Junior", "Fargo", "The Big Lebowsky", "No country for old man" and "Burn After Reading".
The advert begins with a woman spraying her home with a scented air freshener. A typical product pitchman enters the living room and asks: “Is regular clean, clean enough for your family? Not when you can have Clean Coal Clean!” The rest can be found out by yourselves…
The “Reality” Campaign is sponsored by the “Reality Coalition”, a joint project of the Alliance for Climate Protection, League of Conservation Voters, Natural Resources Defence Council, National Wildlife Federation and Sierra Club.
Launched last December with a multi-million dollar national advertising campaign, the Reality Coalition has formed to tell a simple truth: in reality there is no such thing as “clean” coal.
So, as the US enter a critical step of the debate about clean energy, the Reality Coalition is continuing its efforts to debunk the myth of “clean coal”, also by using tv and web ads.
The campaign aims to tell the truth about coal with a simple claim: “A Little Bird Told Me: it isn't Clean!”
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