di Eleonora AnelloOn air the new site of the "Rainforest Project" of Prince Charles of England testimonial and promoter for some years in a campaign to defend the rainforests.
The web is the most significant medium of the project. The main aim is to create a community online that demands an urgent action to protect tropical forests.The initiative is supported by several partners including Virgin, Google, Sony and McDonald's. So, for the first time in history, an heir to the throne, member of the traditionalist British royal family, officially puts his face into a clickable video on YouTube and MySpace.
In the spot Charles appears near a frog, the animal symbol of tropical forests and fantastic princes, in order to raise public awareness on the environmental cause. Other famous personalities also appear, including James Bond Daniel Craig, Harrison Ford, Pele, the Dalai Lama and princes William and Harry.
At a time when even the guards of the queen chose to move in a more sustainable way parking the Range Rover 4x4 to patrol the castle of Balmoral with the mountain bikes, the ecoprince, on the contrary, doesn’t adopt an environment behaviour properly friendly. For his movements, for example, he prefers a private jet rather than a scheduled flight that produces less pollution. But this behaviour seems to be the Achilles' heel of the whole royal family. Prince Andrew is now called by his subjects "Air Miles Andy", an ironic nickname due to its many leisure travels performed not only at the expense of British taxpayers, but also and mainly at the expense of the environment.
Now, to be accused by international environmental organizations such as Greenpeace, Friends of the Earth, WWF, is the line of organic food producted just by Carlo. At least five of them contain palm oil, an ingredient that, besides being unhealthy, currently represents the major cause of destruction of tropical forest.
A well-designed and promoted campaign can be damaged and lose effectiveness because of his testimonial that, although prestigious, for his choices in life, attacks all the system of communication? Or the popularity of Charles who makes a blunder in continuous will increase the visibility of the campaign?
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