Your voice for social change

by Eleonora Anello

Social Yell is a social network for discussing the ethical behavior of companies and nonprofit organizations. This is a site that gathers all pertinent information on Corporate Social Responsibility (CSR). It is easy to get started with SocialYell. Just register and begin discussing and rating businesses, organizations or even politicians that have a positive or negative impact on our world. Vote (Yell) for discussions that you think people really need to read.

Corporate Social Responsibility is a recently concept whereby a company that takes a type of conduct, monitoring and responding to economic expectations, environmental and social rights of its stakeholders, also follows a competitive advantage and, in the long run, higher sales and maximizes profits.
Today more than ever a product is not only appreciated by the consumer for the quality or functional exterior, its value is formed mostly by non-material characteristics, such as image, the conditions of supply, its production cycle (LCA ), the service and customization, its history and the history of the brand that sells.

Users of Social Yell consumers are aware, shortly surface, which do not rely on abstract representations, on the contrary they want to know not only the behavior more or less ethical undertaking of a company, requiring a commitment, credible and daily effort, the result of a precise policy management and a business system organized for this purpose.

Following Social Yell there is Zoes too: it is an experiment in social network dedicated to green issues, which aggregates and puts people in touch with the common passion for sustainability and environmental protection.
Such containers have a double significance: on one hand help to expose any practice of "Green Washing", and second is a mine of information for companies that want to target their products in a more sustainable perspective.