by Alessio Sciurpa
Legambiente (Italy) has realized a new campaign for “Clean up the World”, 2009 italian edition, which we spoken in ours previous post. “Clean Up the World" was originated from the collaboration between the Clean Up Australia and UNEP (United Nations Environment Program), linked by the common objective of extending on a global scale as proposed under the “Clean Up Sydney Harbor Day " on 1989 in Australia.
It is one of the greater voluntary environmental campaigns in the world, that help get rid of waste in parks, gardens, streets, squares, rivers and beaches many cities in the world.
The Legambiente campaign turns out to be of detail impact. The composition is simple and linear, the choice of the background colors values and underlines the message and turns out well correlated with the subjects chosen. Thus like the materials used for the graphical elements.
Overall, clear communication and balanced. A good correlation between visual and text, between everyday objects and their weight on the environment after finishing their cycle of life or their usefulness. The campaign subtends one of the environmental communication‘s concepts and of the communication in the field of the refusals: every action we perform in relation to our environment sooner or later will involve of the consequences.
The environment has a good memory, you should not forget that.
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