Environmental communication on local level: the importance of a relationship "of trust"

by Silvia Musso

Yesterday, October 29 at the Caffè Scienza of Ecomondo (Italian environmental fair) there was talk of environmental communication, taking as inspiration the publication of the book " Environmental Communication practical guide for public administrations", edited by AICA in partnership with Erica soc coop by Flaccovio publisher.
Have discussed about the theme the author Roberto Cavallo and the CONAI Deputy General Director Walter Facciotto, with journalist Gabriella Lepre as a moderator.
Cavallo has briefly outlined the structure of the book, which will be published on next year: after a theorical introduction, it will focus on practical examples from the experiences of those involved in the communication process. To complete the work there will be interviews to local environmental communication actors or people who for various reasons have followed advertising campaigns linked to environmental issues.
From this starting point (Cavallo has read some book passages in preview, citing among others the former environment councilor of Rome Municipality, Dario Esposito, the President of Federambiente, Daniele Fortini and the President of Kyoto Club, Beppe Gamba) the discussion focused on certain aspects, including the importance of the Code and the relationship with the territory.
Walter Facciotto has underlined that, through communication, the government should establish a relationship of trust with its citizens and not be limited to mere advocacy, and information. «There are many books that speak of communication, including communication and environment -said the CONAI Deputy Director - This practical guide is different because of its concreteness and the ability to translate a number of direct experiences in a book aimed specifically to public administrators».
Cavallo has yet mentioned the etymological root of the verb "communicate", reduce the distance between transmitter and receiver of messages.
The meeting was closed spoken about communications due to the reduction and prevention of waste, in view of the "European Week for Waste Reduction 2009" (EWWR 2009), highlighting how the feeling of helplessness of the individual facing a wide problem like this, it is to be addressed and overcome on communication level.