Tck tck tck. It's countdown.

by Eleonora Anello

December 7th, 2009 is approaching. Eyes on the international meeting in which, hopefully, all countries sign the agreement currently on the table in terms of climate changes. Although the hypothesis seems unlikely, the Global Humanitarian Forum has launched the campaign "Tck tck tkc" to organize the mass of public support that will be pressing on participants.
The international organization, founded in 2007 and led by the ex-secretary general of the United Nations Kofi Annan, is coordinating the public to raise awareness about the devastating effects caused by global warming and increased support to vulnerable populations that will be most affected by these changes.

The promoters define Tck tck tck, an unprecedented global alliance with the ambitious aim to the United Nations Convention resulted in a "fair and binding" agreement.
The civil society is thus organized into a movement made up of individuals and associations not only ecologists, as WWF and Greenpeace, as well as humanitarian like the Red Cross and Amnesty International, religious (World Council of Church) and representatives of the arts and the entertainment, as “The age of stupid”, to join forces and do lobbying on the politicians.

The accessions to the campaign are collected on the site, the core of the promotion where you can not only download the material to spread independently the action (banners, logos but also the graphics to add to its electronic signature), but also creatively through his own style. You can also see the many viral movie, listen and download the song "Beds are burning", which lend their voices famous artists as Lily Allen, Youssou N'Dour, the Duran Duran, the Scorpions and many others.
But Internet is not the only means used for promotion. Kofi Annan has recently written to 100 world leaders to encourage them to participate in the campaign, asking them to put the issue of climate change on the political agenda. The same message will be delivered to 100 business leaders in the territories administered by them, inviting them, in turn, to write a further 100 trading partners, creating a real chain letter!

Between all the video material, we highlight "It's time to act on climate change", by Oxfam. The narrative tends to evoke in the target audience, whether general, a strong sense of anxiety and fear put it across the vision of natural disasters, which, however, are too distant from the common perception of climate changes. The selected images are of impact, the style blends with the peculiarities of the campaign but, however, are prevedibles.
To what extent the "threat" may affect the individual? The fear can persuade to the action, or end up suffocating it? The number of accessions present on the site, it seems that Oxfam has determined its good ingredient. Seems Oxfam has measured good its ingredient given the number of accessions present on the site.