AICA Ecomondo 2009 special

by Silvia Musso

Thursday, October 29th, at 2.30 pm at the Caffè Scienza of Ecomondo (Fiera di Rimini, Hall South), AICA organizes the debate “La Comunicazione Ambientale per le Pubbliche Amministrazioni” (The Environmental Communication for Public Administrations), in collaboration with E.R.I.C.A. soc. coop.
Inside the Communication Sciences, the Environmental Communication appears to be a recently branch and, therefore, lacks a precise codification. The same terms that constitute the expression -"communication" and "environmental"- are difficult to define, since their semantic areas are large and heterogeneous. They are, in fact, polysemic nouns, which can take on different nuances according to different disciplines or contexts of application. Yet, in recent years, there has been a gradual increase in the availability of environmental information.
For this reason, AICA is preparing a volume specifically devoted to Environmental Communication for Public Administrations, which is intended as a practical guide that can provide some insights for understanding what environmental communication campaigns in the public sector are and how they work.
Behind posters, brochures, meetings, educational activities etc.. there is, in fact, a complex system that synergistically combines the work of many professional (technical and communication experts) and stimulates the dialogue and the confrontation among citizens and different stakeholders.
Walter Facciotto, deputy general director of CONAI, talks on the issue with Roberto Cavallo, AICA’s President and author of the book “Guida pratica sulla comunicazione ambientale per le Pubbliche Amministrazioni” (Practical Guide on Communication for Environmental Public Administrations, to be published by Flaccovio). Moderator is Gabriella Lepre (Science Editor of the Giornale Radio RAI).

Furthermore, inside Ecomondo 2009, on Friday, October 30th, there will be the national press conference launching the first official edition of the European Week for Waste Reduction (EWWR). The appointment is at 12 am at the stand of Federambiente (Sector B3, stand 26).
Speakers are: Daniele Fortini, Federambiente’s president; Pinuccia Montanari, component of the Osservatorio Nazionale Rifiuti (National Waste Observatory); Roberto Cavallo, counsellor ACR + and AICA’s president; Roberto Ronco, Province of Turin’s Environnement Councillor; Graziano Delrio, Mayor of Reggio Emilia and referent of Rifiuti 21 Network; Federica Rolle, Italian National Commission for Unesco; Stefano Ciafani, Legambiente, Paolo Hutter, director of "Eco dalle Città” and CONAI, as the main sponsor of the initiative.