All recyclable, including Tetra Pak

by Alessio Sciurpa

Province of Vercelli’s Environment Department (Italy) launches a widespread communication and information campaign, based on the claim “Tutti riciclabili” (All recyclable) to promote separate waste collection, and stakes on the possibility of recycling packages for drinks as the main change in everyday’s habits.
The campaign, in fact, is made in cooperation with Tetra Pak Italia, a company already used to make actions and sensitize citizens directly. It will be on air from the end of October till the end of November.
It is based on a mailing sent to all citizens living in the Province, with an informative leaflet (also distributed in public offices on the territory), and supported by billboards, radio and press ads.
To launch the campaign there has also been a congress, titled “A good waste collection for a good recycling”, including speeches by CONAI (national Consortium for packaging), COMIECO (national Consortium for paper and cardboard recycling), Tetra Pak Italy and Piedmont Region, plus Mr. Massimo Materi (Municipality of Vercelli’s councillor for sensitization to separate waste collection) who talked about the importance of involving citizens directly. The main aim of the congress and the campaign (all made by ERICA) is to put in evidence that separate waste collection helps to recover resources and preserving the Environment, underlining the innovation made by the recycling of Tetra Pak-like packages.
«We launched two messages today - declares Fabrizio Finocchi, Provincia of Vercelli’s Environment councillor - our Province have qualified itself in recent years to an almost total absence of recycle system. We are reversing this system and changing the fallout of the system. Rewrite a new provincial plan within the process that we started, which is a virtuous process. As a white sheet, easy to write, since there is written nothing. In this white sheet we have found an immediate synergy with Tetra Pak, a company that has a very high sense of corporate responsibility in terms of their environmental impact, very rare to find. The Province of Vercelli found very smart partnerships in this type of initiative. Excellent synergy that we had no problems to improve thanks of Tetra Pak operators intelligence, which I must say have environmental sensitivity at least equal to the public operators ».