We are all in this together!

by Francesca Maio

Attack, attack! Don’t’ worry! It’s just the Europe biodiversity campaign launched by the European Commission to celebrate the year of biodiversity with a plan to promote awareness amongst citizens and countries and to emphasize the importance of maintaining it.
This is an alarming situation and the Ministry of Environment, Land and Sea on the National Strategy for Biodiversity thinks that it is necessary for a «multidisciplinary approach with a strong collaboration between policy makers, administrations, agencies, academic and scientific people and stakeholders to achieve conservation objectives and to promote the social, cultural and economic development, helping to improve the quality of life in the immediate future and for generations future».

Certainly it will not be simple to realize it but the interests are very relevant both for the future of man and for the planet that hosts us.
An important action in support of the natural world is the communication campaign for Biodiversity, planned to engage with thousands of people across the European Union about how we are interconnected with nature. Only awareness is not enough to halting global biodiversity loss by 2020, so it is important to do something and to become active.
The EU campaign is built around the slogan, 'Biodiversity - we are all in this together', and the logo created by a human figure composing with various shapes of animals and plants.

How and where was this campaign?
The first meeting took place in Amsterdam in March 2010 in the form of a crime scene, the outlines of animals and plants were drawn on the ground similar to CSI, to demonstrate the corpses of the shocking and scary biodiversity loss. The event has a positive impact on people and it was repeated in the same way in Bucharest, Warsaw, Milan, Sofia and Madrid.
In a “WEB – generation”, the EU Campaign can be found on Facebook and on the website of the European Union the way to communicate with people. For example, you can view information about plants and animals, alternative behaviors to the dominant styles in order to protect our natural world.

Among the many initiatives, I remember the Quiz show on Biodiversity, in France and the awareness by some celebrities who have chosen to be 'Ambassadors of Biodiversity' promoting information and news on specific species to raise awareness.

The goal was reached: the attention caught, the message spread and now many people know the problem; no more excuses for moving backwards!