by Silvia Musso
After the success of the first edition in 2008 – 183 projects participated – the Italian national prize “Pianeta Acqua” is back. It is promoted by the Forum Nazionale per il Risparmio e la Conservazione della Risorsa Idrica (National Forum for the Water Saving and Conservation).
The Award was established with the aim of enhancing the experiences virtuous and "good practices" aimed at promoting rational use of water.
Among the various sections of the Award, one is dedicated specifically to communication campaigns.
The Forum website quotes: «The water is a finite resource and, in many parts of the world, a denied right. The rational use of this resource is therefore a priority. The many experiences in Italy and other countries show that saving water (and the energy required to use it) is possible, thanks to new technologies and more aware behaviors. Among the factors that slow the spread of good practice there is definitely a lack of communication.That is among the primary objectives of the “Forum on saving and conservation of water resources” "is the application of virtuous experience also through more effective communication. The establishment of a prize is moving in this direction».
Institutions, multi-utility, businesses, associations, environmental education centers, schools, advertising agencies and others who have taken action in this field over the past 5 years can participate to the competition.
A panel of experts, consisting of leading figures from academia, institutional and corporate, will vote the best projects.
On the website www.forumrisparmioacqua.it there are the rules and entry form to be completed and returned at info@forumrisparmioacqua.it.
All documentation must be received by February 14, 2011. The award ceremony will take place at the annual meeting of the Forum to be held March 22, 2011, World Water Day.
We are confident of success and this award will have particular resonance this year a few months of the Italian Referendum on Public Water.
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